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Meet Nickolas Natali of Little Webby DBA Burb Life in Santa Monica

Today we’d like to introduce you to Nickolas Natali.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
$60,000 in Student Loans Vs. 1986 Chevy Suburban

I graduated from college with a Software Engineering in 3 years and found myself $60,000 deep in student loans.

I decided to shack up in a 1986 Chevy Suburban.

After living off of 1 PB&J every three days and at one point 100 microwaveable fish sticks over the course of 3 weeks, working 100+ hour weeks, suffering from malnutrition, and having a government investigation launched on me – I paid off my student loans in 11 months. Around the eight month mark of my Burb Life experience, one of my best friends moved into the Burb with me. We both worked as civil servants for the Department of Defense. While working for the Navy I led a team of developers to create an algorithm that optimized visual recognition and machine learning to maneuver a robot arm to autonomously inspect ammunition.

Additionally, there were moments where I woke up in my Suburban surrounded by Marine Police holding Rifles & other times approached by homeless people looking for a meal.

Someone in China heard about the adventures of the Burb Life and asked if we (my burbmate and I) would speak at her international school in China. We flew to the other side of the world to tell our story of faith and God’s wild plan!

I continue to live in The Burb and document my experiences of the Burb Life, hanging with friends, acting in Los Angeles, and my trips abroad every week on my YouTube Channel. Since being debt free, I have found a knack for listening to and telling compelling stories on my podcast, The Nickolas Natali Show, which I post to every Friday at 6AM.

The most recent of my endeavors is running an online Software Company, Little Webby LLC.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The first month was the worst of it. Finding safe places to park. I got kicked out of walmart for staying there too long. My ex at the time dropped off her car with me for me to watch, but I live in a car so – how do I watch another car? I moved into a Toyota Corolla for two months and slept in the trunk with nothing but a towel. I lost 30 pounds and became skinny, malnourished, and exhausted. Woke up to people knocking on the Burb. My work thought I was a bum stealing money from the government so an investigation was launched on me. All of my work was audited.

Nickolas Natali – what should we know? What do you do best? What sets you apart from the competition?
I am a comedic content creator, small software business owner and people lover from Southern California. I began making short films in 7th grade when I got my hands on my first phone, The Envy 2. I began writing and filming short comedy skits with my friends and eventually created a YouTube Channel in 2010. As I have matured, my content has too!  From comedy skits to social experiments to vlogs to comedic commentary – I try to tailor my content creation to how I believe I can best influence, entertain, and inspire my audience.

My software company, Little Webby LLC, creates the best darn software out there. I am focused on creating mobile apps, websites, and custom software with my trusted team of engineers for businesses rooted in integrity and generosity.

For the past ten years, I’ve been creating online content and honing my skills in videography, editing, writing and hosting. All of my content is created with the purpose to positively impact my audience. My desire is for my audience to be left feeling uplifted, educated, or valued after watching.

What is “success” or “successful” for you?
Success to me is loving God and loving others unconditionally. Taking action, living with integrity, and utilizing your gifts and talents to serve others!


  • $30 for a Burb Life Sweatshirt
  • $1.50 for a Burb Life Sticker
  • $3.75 for a Burb Life Pin
  • Websites start at $3000

Contact Info:

Image Credit:

All images by Nickolas Natali except the first one, which Kayla Plouffe took.

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