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Meet Denise Alvey of New Perspective Nutrition in Del Aire

Today we’d like to introduce you to Denise Alvey.

Denise, please share your story with us. How did you get to where you are today?
Thank you for having me, again, my name is Denise Alvey and I am the founder of New Perspective Nutrition.

To give you a little background on myself, I was born in Dublin, Ireland. My immediate family came to the states when I was 3 years old. I grew up in Ventura County, where I spent most of my free hours training as a competitive gymnast, committing over 30 hrs./week to the gym. I also became a nationally ranked Irish dancer, traveling and competing all over the world.

My two athletic passions led me to my professional passion for nutrition. I wanted to learn how to fuel my body properly to optimize my performance and recovery. I became so dedicated to learning every detail for my own body that I decided I wanted to focus my career in this direction to help others.

I pursued a degree in Nutritional Science at California Polytechnic State University in San Luis Obispo. I then went back to school to complete a Dietetic program and passed the National Boards Examination in 2006 and became a Registered Dietitian.

My first job out of school was at The Life Balance Centre in Santa Barbara. This clinic was run by an MD who practiced holistic medicine, blending Eastern and Western philosophies into his treatments. We specialized in working with food sensitivities, sleep disorders, hormonal conditions such as adrenal stress, diabetes, thyroid imbalances and their impact on an individual’s weight, energy levels and overall quality of life.

I then joined the EXOS/Athletes’ Performance Team in May 2008, working for the company for 12 years. I focused on educating athletes all over the world on proper nutrition for overall performance, recovery, and long-term health. I worked with professional athletes from the NFL, NBA, MLB, NHL, and MLS, as well as collegiate, international and Olympic sports. I wanted to specialize further in the field of sports dietetics, so I became a Certified Specialist in Sports Dietetics in July 2012.

Throughout the years, I learned that many individuals suffer from food sensitivities. This led me to want to become a Certified Lifestyle Eating and Performance Therapist. I then had the credentialing to better help those living with debilitating symptoms caused by certain foods and chemicals.

After having two kids, I decided to take my 15 years of opportunities and experiences and open my own company, New Perspective Nutrition. An exciting new chapter in my life!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I am very fortunate to say that my road has been fairly smooth. That doesn’t mean I haven’t had to work extremely hard to ensure this was the case.

My jobs have required a lot of patience and understanding, especially when traveling internationally; learning, and working with other cultures. Food can have a lot of emotional connections so, understandably, I’ve faced resistance. Not just push back on changing eating patterns but also as a female going into other countries, setting up new systems, adjusting protocols and presenting to large groups of people, many of which were medical professionals. With building trust, educating, and proving my expertise through my work, I broke down a lot of barriers and was successful at overcoming these struggles.

Another challenge I have faced was when I started having children. My boys are my number one priority and always will be, but I didn’t want my coworkers to feel I was less committed to my job. I didn’t want to be considered the weak link or unreliable. This triggered a lot of anxiety for me. I was worried about my kids constantly, feeling guilty that I wasn’t with them 24/7 and at the same time nervous about how I was perceived at work because I couldn’t be there as much as everyone else. Let’s be real, kids get sick all the time, especially when they start going to school. Luckily, my team was amazing and supportive. This was an internal battle I was facing. It wasn’t brought on by anyone outside of myself, but it was still there.

New Perspective Nutrition – what should we know? What do you do best? What sets you apart from the competition?
New Perspective Nutrition is a company that specializes in customization. Every person is different, therefore so are their nutritional needs. With that said, I wanted to create a company that puts in the time to focus on each unique individual; taking a much closer look to get to the root of what may be causing problems or what could be holding them back from reaching their overall health goals.

With 15 years of experience catering to a wide variety of individuals such as elite athletes, working professionals, new moms and people suffering from health concerns and/or food sensitivities, I wanted to help as many individuals as I could.

What makes me most proud of my company is our ability to truly change people’s lives in a positive way. I thrive off making people feel better about themselves – physically, emotionally, and mentally – so why not do this in my professional life as well? Confucius said it well “Choose a job you love, and you’ll never have to work a day in your life.”

New Perspective Nutrition is different from other companies because we commit to being patient, supportive and encouraging along the way. We listen to our clients, educate and guide them while holding them accountable at the same time. It’s a two-way commitment that has helped many people in the past and will continue to help many more become successful in reaching their health and wellness goals.

What is “success” or “successful” for you?
Success, in my eyes, is making a positive difference in someone else’s life. Helping others achieve their goals, allowing them to feel better about themselves. I also view success as having the ability to accept setbacks as learning lessons and turn them into opportunities. Failures, roadblocks and/or changes that occur outside of our control should be seen as growth potential, pushing us forward rather than allowing them to hold us back.

My measurements of success are happiness, balance and financial stability. I love what I do as a career. I have the ability to have a great work/life balance. And I’m able to help provide for my family. I consider myself successful and grateful!

Contact Info:

  • Website:
  • Phone: 310-728-9677
  • Email:

Image Credit:

Zach Lyons

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