Today we’d like to introduce you to Naydea Davis.
Naydea, please share your story with us. How did you get to where you are today?
My journey in entertainment started my junior year of High School. I was head of the committee responsible for coordinating our annual talent show. I called my cousin, record producer, Warryn Campbell, to see if he was able to be a judge and he agreed. At the time, he was working with music artist Mario who he brought to the talent show. I was hype because it made me a star! LOL! I was handling business and making connections which are skills still transferable to this day. Everyone was so excited and couldn’t believe I had connections like that. This one event pretty much mapped out the direction I wanted to go in with my career and gave me the confidence to work towards my goal. From this point, I started event planning.
After high school, I began working in Talent Relations, which helped me land a position assisting Music Producer, Cornelio Austin (Mind Over Music, LLC). Under Corn’s wing, I learned the fundamentals of artist management and the basis of putting together shows for Artists. I worked super hard & learned so much. Following that, my close friend Scooter Sledge, pushed me into to Tour Management, Scooter began referring me for several positions and helped to guide me as I went on to work as the Tour Executive Assistant for singer/actor Tyrese’s “Open Invitation” Tour.
From Talent Relations with live tours; I began to transition into TV/Film, landing freelance Production Assistant gigs at BET and MTV Networks. During this period, I obtained my Bachelor’s Degree in Entertainment from Full Sail University, which ultimately assisted my progression from freelance to the corporate side of production management.
Years later, I got a call from Eugene Caldwell, who was looking for an Executive Assistant as he was on a new venture, helping to launch a network called REVOLT. I interviewed and gladly accepted the full-time position because freelance work can be rough. Eugene became a mentor to me; he got behind me and pushed me to grow. I thought I wanted to work with Talent but Eugene was adamant that Production was my lane; he saw something in me that I didn’t even see in myself and for that I am forever grateful.
For my first big assignment with REVOLT, I was entrusted with managing the compound for the REVOLT Music Conference. By the time the conference was over, Eugene and I both agreed that he was indeed right [eye-roll] and my calling was for a career in Production Management. As I kept growing, learning and working hard, I went from Executive Assistant to Production Coordinator to Production Manager to Line Producer and now I wear the title of Director of Creative Services Production – I earned it…. You have to put in the work! Production Management has been good to me and with the experience I’ve obtained over the years; I have created my own Production Management Company, NDDM.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not necessarily been a smooth road, but in spite of that, the road continues to be a place of learning for me (and sometimes teaching). Early on, there was a struggle to maintain my authentic appearance as it relates to the corporate environments’ traditional appearance. I am a Black woman from Inglewood with tattoos up my arm, braids sweeping the floor, long colored nails and a smile that stretches across the globe. Others often wrote me off with their perceptions; however, things changed as soon as they were in my presence – my aura embraces you and my professionalism breaks all stereotypes. I’ve been able to educate my peers that my appearance is not telling of any particular type of character trait or work ethic. My look is…. just me! I work hard and I do it looking fly!
Please tell us about NDDM & REVOLT.TV.
NDDM specializes in production management, talent relations, event logistics & operations. We serve as consultants to content creators (artists, brands, etc.). NDDM facilitates everything needed from the start to the finish of a production – Sourcing locations, building stages, creating the artist ambiance, backline, etc. – we cover any and everything that is needed to operate a successful event. My company was a natural transition for me because people always come to me for everything. My Instagram name is @yepnaydea.nddm and it was generated because folks that I’ve worked with would say “Yep, Naydea can do that!” It made sense for me to profit from what I was already doing. NDDM with years of experience has developed domestic & international relationships with a multitude of vendors to make sure we are servicing all of our client’s needs.
I’m most proud that NDDM meets the requests of our clients and we have been astronomically successful in accommodating some of the most unorthodox requests – We love a challenge! I’m also proud that NDDM has cultivated working relationships with individuals and businesses such as Palm Palace Consultants, Styled By Udi, The Elle Empire, Leef Floral, Lady on the Rock, etc. – NDDM loves building and growing.
NDDM stands apart because we have the “nothing is impossible” attitude. If you can ask it, we can do it. NDDM is a solutions-based company.
Do you feel like our city is a good place for businesses like yours? If someone was just starting out, would you recommend them starting out here? If not, what can our city do to improve?
I LOVE my city. I represent Inglewood, California to the fullest and I’m proud that NDDM is able to employ others from our city! Los Angeles was a great place for NDDM to start. LA is basically the nation’s home for entertainment, so we fit right in! I would recommend that others start their businesses here – If you can dream it up- you can execute it successfully in LA. LA is a large and diverse market – Stay the course and don’t give up. NDDM started with being just a thought & prayer and now we are helping people fulfill their entertainment/event dreams!
- Email: Naydea@thenddm.com
Photo by Lee Burns, Jennifer Johnson @jenjphoto, Justin Frazier @_jshotit, Kaito @kaito, Jo Lenz @Jo_lenz, PorterhouseLA @PorterhouseLA