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Meet Nataly Tavidian of Hey Heart 143 in Pasadena | DTLA

Today we’d like to introduce you to Nataly Tavidian.

Thanks for sharing your story with us Nataly. So, let’s start at the beginning and we can move on from there.
Once a TV news anchor/reporter covering assignments. Today she is a storyteller, telling inspiring stories with soul and designing jewelry with a purpose. Self-love. Hey Heart 143 the podcast can be found on iTunes, Spotify, Libsyn, iHeartRadio, Youtube and more.

“143 means I love you. Tell your own heart I love you.”

Hey Heart 143, or Hey Heart I Love you, is a conversation about bringing self-love to the table. So many of us are clouded in this day of technology, and fast-paced lifestyle that we’ve forgotten to surround ourselves with what brings joy to our own heart.

Nataly is using her voice and journalism gift to heal.

Nataly Tavidian tells us:

“From our careers to our social circle, to finding joy in our hobbies. We have forgotten. We have forgotten to speak to our own heart. We have forgotten to say Hey heart, how are you? Hey heart, where do you stand here. Hey heart, I love you.”

For as long as I can remember, I had never stopped and asked my own heart where I stand. I was an all around people pleaser. I worked a high-stress job as news reporter/anchor, with pressing deadlines and constantly having to prove myself so I can move forward in the field.

I  believe people have to bring their whole self to the table if you want to thrive; your personality, your sense of humor, and most importantly, your heart. All of these elements brought me to start Hey Heart 143.

I lead with my heart, strong mind and minimal ego.

My definition of listening to the heart is listening to the intuition but also acting on it. We all can hear that voice in our soul telling us what’s good or bad for us. I believe it takes developing a discipline to take action and hear that voice louder and actually act on it!

Let’s be real, life is about staying balanced so let’s meditate, dance, work and stay sane through things that bring joy to our heart.

I come from a journalistic background. My mom gave me a journal when I was 12 and I haven’t stopped writing since. I was around 12 years old when I started to ‘blog’ or write in a diary. I am a former television news anchor/reporter. I fought for this career. I was an LA girl who left my comfort zone to live in a small town in middle America and pursue my passion. It’ll always be my passion. I’m back in SoCal now.

You first met me as a reporter covering The City of Pasadena ,at Crown City News. I wrote content, produced and edited video. It then broadcast live.

Thanks to wonderful mentors and guidance, I continued to work alongside community leaders and locals. Experiences have taken me to telling local stories for CBS, ABC and FOX affiliates in California, Grand Island, Nebraska, and for the local Pasadena media network. My experiences include covering politics in Sacramento and writing for radio on topics of economy and local issues. I lead with ethics. I’ve loved sitting in Community of Concerned Journalists discussions and bringing those learned ethics to the forefront of life and work.

I hold a double major from UCR and a certificate in aerobics. I love teaching Zumba and spin going to the gym and meditating. I’m certified by Keiser to teach spin classes and by both Zumba and Strong by Zumba.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
“We’re not asking you to chase the tornado, we’re just asking you to get the aftermath,” my producer told me as I was driving to a small town by myself to capture video of tornado damage. Terrified, I told her, “but I hear them telling people to take cover on the radio!” I have had fun days, I have had challenging days, I have had days where I legitimately feared for my own safety being a one-man-band reporter. I had days where my heart was glowing with joy because I was so happy to have been doing what 12-year-old Nataly always wanted to do. I’m so happy I pursued it.

It was an emotional roller coaster moving from the suburbs of Los Angeles to small town in Nebraska where I knew nobody.

The greatest obstacle was getting to know a new town several times.

Woke up this morning, big smile on my face, three little birds… The tune that kept me going in my past career. I want to paint a picture of what the life of a small town TV reporter/anchor looked like, but before I start the takeaway is … I am so grateful to have had the opportunity of living my childhood dream and the skills I made, those stick with you. Flashback to my very first TV news job.

Welcome to Grand Island, Nebraska. #GOHuskers

I’m walking out the door at 2 in the morning. It’s dark. It’s cold.

I’m looking for what I just learned is called an ice-scraper. This girl from Los Angeles is scraping ice off her car in Grand Island, Nebraska. Blasting Bob Marley’s “Three Little Bird’s” I make the hour drive to “fill-in” at the anchor desk at the main studio. I did wake up with a big smile on my face. I’m mumbling please don’t hit a deer. Get there safely. I read through scripts. Work with the producer, we’re going over the newscast. I fix my hair and make-up.

Contrary to popular belief most news people do their own hair/making/styling. It’s 4:50 in the morning. Still with a big smile on my face, I sit at the anchor desk. Crack a few jokes with the meteorologist and camera operator and kick-off the newscast. “Good morning Nebraska! I’m Nataly Tavidian, filling in this morning.” It’s not a glamorous gig. It didn’t pay much. In fact I’m pretty sure I was considered well below poverty level. I was happy living my dream job. Sure there were days I faced major anxiety, loneliness, and negative thoughts, but I found ways to steer clear of it. I eventually made it back to California as a reporter. Most days I was on the field, reporting for the 10 and 11 pm newscasts: No cameraperson: No editor: Nobody to give you your assignments. You pitch ideas everyday so you better be very involved in the community and make great sources.

The job involved pitching several stories a day, shooting your own stories, and setting up your own live shots. This happened to be the place I had to move to for my first job in television news. It’s the place I had to move to in order to discover my self. It’s the place that made my life. It changed my life. I know I’m not alone. I moved on to report and anchor in Santa Barbara and San Luis Obispo counties and I loved living and working back in my home state.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
As a sales representative and marketer for, we pride ourselves at being a family run business with one-on-one customer service.

CT Fine jewelry is also the designer and manufacturer of my HeyHeart143 line of jewelry among others.

CARLO “C.T.” TAVIDIAN is a Master Jeweler, and the Chief Designe.

Established over 30 years ago, CT Fine Jewelry is a family operated business in historic Los Angeles’ Jewelry District proudly serving clients everywhere.

With spectacular craftsmanship and attention to detail, our production goes through extensive quality-control following each phase of the design process.

DON’T BUY RETAIL: Directed by Master Jeweler, Carlo Tavidian, our team of expert designers collaborate closely with clients. The reason we say “Don’t buy retail” is because when you work 1-on-1, you get something much more personalized, of higher quality, and at a better price.

We are here to serve you, from Engagement Rings to Hollywood’s Red Carpet, and every special moment in-between, let CTFJ help you CREATE or RE-CREATE the piece of jewelry you have always envisioned.

How it works at CTFJ:
Our process is very simple. We work on a more 1-on-1 basis and like to keep you in the loop during the entire process.

– Meet client
– Sketch the concept design, bring customers vision to life
– Design concept on 3D-CAD software

Share Images of Product-To-Be before putting into production. Share every step of the way with client.
– Cast in desired metal set stones, and deliver!

What were you like growing up?
In Armenian culture, there is a milestone called a hadeeg. As soon as a baby has cut his/her first tooth, it’s time to start inviting your family and friends for an agra hadeeg party. “Agra” means tooth, and “Hadeeg” means kernal (barley or wheat). The agra hadeeg party is a “fun” celebration. The idea is to find out what your baby’s future profession will be.

So to figure out the child’s profession they sit them down on a mat place items in front of them ranging from law books to pens, to a stethoscope, to anything related to a career.

I was told I grabbed a giant diamond. Meaning someday I’d work in the jewelry business.

I knew growing up, I wanted to be a storyteller and a writer. Today I feel it’s come full circle and jewelry has become a part of my family and my own story.

I was very ambitious and driven growing up.

I was ASB president, and cheer captain, and joined the Model United Nations club in college, and interned at the local news station. There was never a time where I wasn’t busy. That’s still who I am today. With a variety of interests and activities.


  • All silver jewelry is in the $143 price range on gold/diamonds is closer to $500 range.
  • can range from hundreds to tens of thousands of dollars depending on the personalized design.

Contact Info:

Image Credit:

Ken Koller

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