Today we’d like to introduce you to Nareasha Willis.
Thanks for sharing your story with us Nareasha. So, let’s start at the beginning and we can move on from there.
I commenced Avenue N in 2013 as a fashion blog and took a hiatus when I moved from New Jersey to Los Angeles. After, jet-setting back and forth from LA to London, I then realized that the lack of diversity on runways was a common factor. I wanted to bring back Avenue N with a purpose so I birthed the Black Vogue – a social justice movement calling to action more inclusion and diversity in the fashion industry globally.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Honestly, After constantly feeling overwhelmed, I then realized a team was needed. I was on my way to an interview and I just couldn’t keep it together prior to me leaving my house. I had so many orders, customer related emails, my checklist seemed to get longer by the day. I am very transparent when it comes to my business. I want people to learn from my mistakes. Being a one-woman army is very difficult, and I’m glad I realized that before I got to the point of giving up.
I received so much media attention so fast, that I haven’t had time to really process my brand, make minor mistakes that I thought were major because I’m now in the public eye. I have received a huge amount of support in my fist year. So, I am still figuring things out, but I am loving everything about my journey.
For so long, I battled the idea of becoming a fashion designer because it’s perceived as something so materialistic. But, it’s not, it’s art. I don’t call my shirts t-shirts they are a conversation starter, statement pieces if you will.
So let’s switch gears a bit and go into the Avenue N story. Tell us more about the business.
My brand is called Avenue N, that birthed the social justice movement “Black Vogue.” My brand is known for controversial statement pieces such as Ghetto Until Proven Fashionable, Dear White People, Ghetto, and Everything is political when you’re black, and our most recent “You can’t have the culture without the struggle.”
What sets my brand apart from others is that my goal and intentions is to use each shirt to start those uncomfortable conversations that are long overdue.
What I am most proud about my brand; it has a purpose which created a movement.
Has luck played a meaningful role in your life and business?
I don’t believe in luck. I believe in prayer and manifestation, but of course putting the action behind the prayer.
Do you see your industry going over the next 5-10 years? Any big shifts, changes, trends, etc?
Avenue N and the Black Vogue Movement will definitely help the cause and change the way the world sees beauty. As previously stated, I am a firm believer in manifestation.So I rather speak positive because we are already living in the negativity I also see more platforms that are created that will cater to people of color.
- Shirts Range from $24.99 – $35.00
- Hoodies $39.99- $59.98
- Website: http://nareashawillis.com/
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/shopavnu/