Today we’d like to introduce you to Naledi Nyahuma.
Naledi, can you briefly walk us through your story – how you started and how you got to where you are today.
I’m originally from Philadelphia (I love my city!), I attended Spelman College in Atlanta, GA and went on to earn my MBA from USC’s Marshall School of Business. I moved here ten years ago for grad school and just never left. I started my career in corporate finance and quickly realized that I wanted to pursue a career in music and live events. I love going to concerts and I wanted to figure out how I could contribute to the music industry in a business capacity. While at USC, I worked for the Recording Academy’s GRAMMY U program. When I graduated, I worked in artist management and marketing, and eventually landed at the Staples Center managing events for L.A. LIVE. At some point, I wanted to do more impactful work in the entertainment space and that led me to managing the Careers in Entertainment diversity program for the Will and Jada Smith Family Foundation. I recently joined Universal Music Group’s Diversity, Inclusion & Belonging team because I want to do my part to make sure the industry that I love is being inclusive and impactful in my community.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There have been many challenges over the years but I have always kept a level head and positive outlook on life. Los Angeles is a tough city. It can be lonely and isolating personally and professionally, so I made a conscious effort to find a like-minded, supportive, ambitious group of friends to uplift each other as we navigate this place. I have been laid off, overlooked and underappreciated at some point over the course of the ten years here, and I have learned to keep my eyes on the prize, maintain my integrity and offer support even when I think I don’t have much to give. We all define and experience struggles differently, but what matters is how we bounce back. #BounceBackGameStrong
So let’s switch gears a bit and go into the NINE-Naledi Ife Nyahuma Enterprises story. Tell us more about the business.
NINE is a consulting company committed to developing and improving brands through marketing strategy, event management, and strategic partnerships. LA’s own, DJ R-Tistic has been a client of NINE for the last five years. As an internationally known DJ, we have helped him develop his brand, build partnerships in the entertainment industry and curate unique events. From winning several national DJ contests including the McDonald’s Flavor Battle and SnapChat Battle Noir to spinning in Nigeria, France, and Jordan, DJ R-Tistic has expanded his skill set, audience, and influence and we can’t wait to see what more the future holds.
- Instagram: www.instagram.com/inthenine
Chuck Marcus (for Roots Picnic photos)