Today we’d like to introduce you to Nadine Jolson.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was born into the entertainment business as a member of the famous Al Jolson family. I choose to focus on design and advertising and went to the Academy of Art College in San Francisco in the early 80’s. I immediately joined an ad agency and quickly moved up, becoming Creative Director and spearheading memorable projects, such as the branding and weekly advertising for the original 11 Ross Department Stores in California. Back in Los Angeles in the early 90’s, I gained extensive experience working with notable brands such as the Toyota Motorsports Merchandising Program, and Warner Bros. Marketing. In 1994, I launched Jolson Creative as a boutique design and marketing firm to focus on my passion for working one-to-one with business owners. I learned I had a knack for understanding the importance of branding and marketing a product or service and executing great visuals to represent it. I also realized that although there may be people that could out-design me, there weren’t as many that could out-think me. My talent for seeing the bigger picture and blending the design, branding, and marketing together into one cohesive strategy really set me apart from my competitors. This made me more valuable to clients, as they saw they could achieve great results without the need for a big budget agency. Now I love to work with indie filmmakers that need someone to guide them through the process of getting their project out there. And those with big ideas that just need someone to collaborate with them and execute their vision. While working on ads and marketing promotions for clients, I found that people are 75% more likely to respond to what they read in an article vs. what they see in an advertisement in the same magazine. They could spend $72,000 on a full page color ad in a magazine or $36,000 a year with a PR/Marketing/Design agency and get an article in the same magazine followed by a supportive marketing campaign and accomplish amazing results. For one client, I pinpointed the essence of his brand and contacted Time Magazine to feature him in an article. They said yes! Knowing that they were then owned by the same company, I then reached out to CNN and pitched the story, stating the inclusion in Time Magazine. They said yes! Then I reached out to his hometown newspaper and let them know about the forthcoming article in Time Magazine and the appearance on CNN and they said Yes! to a feature on him. From that moment on, I knew I had to offer the full service to my clientele – Smart Design that best represents what a client’s goals are and how they want to be perceived in the world, Strategic Marketing that is well thought-out and executed, and Effective Public Relations that serves to support and enhance their business objectives. Today, my favorite kind of clients are the ones that need all of the above. Being a little bit of a control freak, I enjoy creating the image and brand or updating and elevating an existing one and then executing it on all levels of Design/Visuals, Marketing Materials and Image, Branding and PR Campaigns.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Has it been a smooth road? Certainly not. But I wouldn’t have it any other way. I have always learned the most from my mistakes. I have never wavered from my passion and commitment to my business. I absolutely love what I do and it’s an honor and privilege to work with clients every day. I never forget that.
Please tell us about Jolson Creative.
My forte is Smart Design, Strategic Marketing, and Powerful Public Relations for Entertainment and Lifestyle Clientele. We create Image Branding Campaigns, Indie Film Buzz, Produce Red Carpet Events, Product Launches, Help Establish New Business and give others an Image Makeover to take them to the next level. I work best one-to-one with the business owner, sitting down and taking the time to understand the bigger picture of what they are trying to achieve and how they want to be perceived. This way we can build the best overall success and help set them up for their next project or direction. With over 25 years in the industry, I can offer expert advice, counsel, and comprehensive hands-on service at always affordable pricing. Many people think they need a big agency with an established name and they pay sky-high prices and end up having their work neglected or done by office interns. With me, when you sign with me, you get me, all my attention and passion and dedication to do the best job possible.
If you had to go back in time and start over, would you have done anything differently?
With Social Media talking over the world, Media Placement in magazines is replaced by posts from Instagram Influencers, What used to be a long lead story that you could develop over time is now instant news. As a person who loves moving at a fast pace, this isn’t always necessarily a bad thing, it’s just the way it is and I love being able to be flexible, able to easily adapt and to stay ahead of trends to better serve my clientele. I definitely miss the integrity of the newsroom as it once was and feel we all suffer as a result. We need to be strong and dedicated to navigating through the new waters.
- Address: 1554 South Sepulveda Boulevard Suite 108 Los Angeles, CA 90025
- Website: jolsoncreative.com
- Phone: 310-614-3214
- Email: firstname.lastname@example.org
- Instagram: @jolsoncreative
- Facebook: Facebook.com/NadineJolson
- Twitter: @JolsonCreative
All images are provided by Jolson Creative