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Meet Nabila Kothawala of NABILA in Beverly Hills

Today we’d like to introduce you to Nabila Kothawala.

Thanks for sharing your story with us Nabila. So, let’s start at the beginning and we can move on from there.
The concept of “NABILA” was established not too long ago. It happened as a direct result of my growing appreciation for fashion. As I grew into my late teens, I started to notice the sense of confidence that experimenting with clothes brought me, it helped me find a sense of comfort in being different.

I am born and raised in Los Angeles but come from a Pakistani background. Visiting Karachi yearly, I found myself always being around traditional Pakistani clothing. I realized that traditional clothing doesn’t link to a traditional mindset. The country has continued to progress but the love for its traditional wear continues to be appreciated by everyone through many generations.

As I started to develop my sense of style, I started to incorporate Pakistani pieces into my everyday LA look. I would wear a ‘choli (a short-sleeved bodice)’ with high-waisted jeans or an embroidered jacket with sneakers. In this, I came up with a concept to start a brand that brings both of my worlds together. I wanted to use inspiration from my heritage but translate it into my everyday life in LA. The idea was to create a global brand for a modern woman from any background living in any part of the world.

I had just graduated from the University of Southern California with no degree in fashion, but rather one in psychology and marketing. But coming up with this concept was where it all started and helped me realize that I wanted to be a designer and tell a story through my clothes.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not having a background in design became a struggle, to say the least, because the design alone just makes up a percentage of coming up with an end product.

The designing process has so many stages before it even gets to the first sample piece and after there continue to be even more stages, outside of just design. Each stage became a learning process for me and allowed me to realize that it’s okay to ask questions to anyone and everyone I would meet along the way. No question is a bad question. This gave me the ability to move passed each road bump and be patient. There will always be struggles and with time I’ll move forward, some steps faster than others.

Alright – so let’s talk business. Tell us about NABILA – what should we know?
NABILA is a Los Angeles based contemporary ready-to-wear womenswear brand, which currently only sells online. It draws inspiration from my Pakistani heritage and celebrates not only its fashion and trends but also its people, cities, textiles, and culture. It takes inspiration and creates wearable pieces for the modern woman, who can have any background or live anywhere in the world.

It’s a western line that redefines eastern silhouettes, cuts, and styles. NABILA pays homage to eastern wear and the country filled with so much inspiration, along with the inspirational women and men within. The cultural cross is the main element that I think sets the brand apart, as it’s represented in someway throughout each style, along with the names of each style which are all in “Urdu,” the native language. Each name is meant to embody the “NABILA” woman, someone who is confident, bold and not afraid to stand out.

Even though I take inspiration from my Pakistani heritage, I still integrate my own style, which has developed throughout my life in LA. It brings both of my worlds together, while also balancing femininity and edge, redefining classical feminine dressing.

Is there a characteristic or quality that you feel is essential to success?
I believe not allowing myself to be defined by one label is what has been important in establishing “NABILA”. Embracing and observing various cultures has helped me create a unique outlook on the way I embrace differences. I constantly want to learn something new- whether its history, culture, traditions. Not only does this help inspire me in my designing process, but it also helps me understand people and the world in a different perspective.

Contact Info:

  • Website:
  • Email:
  • Instagram: @shopnabilaofficial

Image Credit:

Cibelle Levi

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