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Meet Mychal Baker

Today we’d like to introduce you to Mychal Baker.

Thanks for sharing your story with us Mychal. So, let’s start at the beginning and we can move on from there.
I got my start in experiential marketing by volunteering for an event in 2010. While chasing my dream job to work for Nike a coworker at now closed Niketown asked me if I wanted to work this running event with them. I didn’t see how it could hurt. The perks were: good side money, a couple of hours away from the store, and free Nike product. From there on, I continued to volunteer myself for the Nike marketing events eventually learning that creative agencies were the masterminds behind producing them. From there, I wanted to learn how the agencies work from inside and out and how they partner with brands to deliver on the experiences we enjoy and talk about.

Has it been a smooth road?
By no means has it been smooth to say the least. Makes for a better story when I share my journey with people. I’ve been overlooked, watched people get hired ahead of me who were not as talented/qualified as myself. I’ve had ideas shot down only to see them reappear in another form. I’ve been laid off and have had projects canceled at the last minute. All the things that have happened are teachable moments and were used as fuel to be the best version of myself I could be at all times. Having patience & understanding that timing and luck have a hand in your success will humble you quickly.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I think of myself as a storyteller. Someone who is able to bridge the gap between mainstream and urban/grassroots from an authentic lens while staying current with all culture and trends. My job is to help brands connect with their consumers on a deeper level. To tap into their senses and bring out a raw emotion that is derived from a memory or feeling triggered by what my client is offering. I look for ways to create a genuine tie-in be it a concert, a curated dinner, a footwear launch, etc. I’ve been blessed to work with brands I love and am a consumer of myself. I always put the shoe on the other foot and think if I were to attend this event as a consumer what would I want to see? What would my peers enjoy most? Once you think this way, you are able to come up with crazy ideas that can then be further developed to hit on all the needs the client wants.

I’m most proud of my company being me – a one man swiss army knife. I’m a dot-connector and my network over the years has grown to where I can help on a project in Atlanta or New York all the way from LA. I’ve had companies reach out for help with best practices on how to get an event off the ground; where they can get certain fabricated elements produced; where to get premium items produced with the best quality and turn around time.

What sets me apart from others is that I have a genuine love for what I do. I never wanted to get into an industry where work felt like work all the time. I wanted a career I was passionate about not just a job. I tend to find myself caring more than my client at times because I’m that passionate about the project, the people it may impact, and it being a representation of my work. I really have a give it 100% mentality with everything.

Is our city a good place to do what you do?
LA is the entertainment capital of the world. We are the crossroads of Sport, Fashion, Music, Culture intertwining and meshing to make the best Gumbo in the world. Everyone here is multi-talented and can wear numerous hats. Also, the networking here brings you into contact with people you never would have the opportunity to anywhere else. I ABSOLUTELY feel our city is a good place, better yet a great place for a business like mine.

My recommendation to someone just starting out here is two-fold and more so based on if you are a transplant or a local.

1. If you are a local I would say trust your gut. You know the city better than anyone. Look to your friends, look to the local businesses that have thrived, look to your own upbringing; be it school, family, sports. By tapping into those areas you will be able to build a true brand identity and can identify who you want to be and your company to be here. LA gets a bad wrap for being fake and “Hollywood” but locals can see right through that bullshit. Have conviction in your purpose and mission.

2. Transplants – Be authentic to who you are and where you come from. Connect with natives and don’t try to impose but learn the way of the land. Dreams crash and burn out here because people think it’s easy. If you’re from Dallas or Chicago or even Charlotte let that show through your personality. People want to genuinely connect with you and your brand. Not the false sense of what you want them to believe.

Contact Info:

Image Credit:
Alberto Rabelo

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