Today we’d like to introduce you to Morgan Pine.
Morgan, please share your story with us. How did you get to where you are today?
When I moved to LA in 2012 my goals were set on becoming famous! I had just moved from Chicago where I had been building my resume, in theater, so when the stars aligned I took my shot and drove across the country to be discovered! It wasn’t long after I had been in LA that the parts of acting I used to love were becoming a burden and more like a chore rather than a passion. I remember being on the phone with my Mom, heading to an improv class, and just feeling defeated and not wanting to do it anymore. My Mom simply said “why don’t you quit?” and her simple suggestion lifted the largest weight off my shoulders and I knew it was time to move on.
It was a while after I decided to quit pursuing acting that the thought of planning came into the picture. I had been out with a girlfriend and we found ourselves discussing events and how much we enjoyed working on them. Most of my experience came from the theater production side of things. Taking an idea, putting together the pieces, then seeing it come to fruition. She was very vested in the catering world and after talking with a few industry professional we decided to give it a try.
We ended up parting ways and it wasn’t long after, that I started Cluster Events. I know the name is a little funny, but I like the play on words and the true definition of “cluster” is a gather of people close together” which I thought was perfect! Since then I’ve been building my company, growing and learning how to provide the best services to my clients as possible. I owe a lot to my background in theater, for giving me the tools to stay calm under pressure, work easily with a variety of personalities and pay attention to the details.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has smoothed out, haha, that is for sure. Unfortunately there are some people who don’t want to see you succeed and will do everything in their power to stop you. But I’m grateful to have such an amazing support system at home and within the industry. I’ve found, and am continuing to find, amazing friends and colleagues who don’t see each other as competition but rather opportunities to grow and be better. LA is soooo big and there is so much work to go around, why not share the wealth and lift up your fellow planners!
Struggles come in all shapes and sizes and another one came along in July 2018 when my son was born 🙂 While this was a struggle I welcomed with open arms it definitely presented its challenges. Not only in the sense of getting used to a tiny human who depends on your but learning to lean on your partner for help on wedding days when you’re done for 14+ hours. Pre-baby a wedding weekend meant my Husband had run of house and could do whatever he wanted. Post-baby wedding weekends now mean my Husband is solo with an unruly (but super cute) infant…Our son is 14 months and we have a great system in place…so we’ll see what happens when baby #2 is on the way! hahaha.
Oh and I don’t want to forget the struggle of pumping while on site…this is a lovely mess all its own and I always enjoyed leaving an event just to remember halfway home that I left everything in the fridge at the venue…
Cluster Events – what should we know? What do you do best? What sets you apart from the competition?
I am a wedding planner specializing in coordination and design. I feel I am most known for my organizational skills. I’m seriously obsessed with excel. I offer three packages to my clients: full-service coordination and design where I help my clients gather the different pieces of their big day and put everything together for them. Month-Of coordination where my clients gather all the pieces then at the month-of mark I pout them all together. And finally day-of where I literally just come in day of and pick up the baton.
I think what sets me apart is my ability to be super flexible with my clients. I’ve learned how to be exactly what they need, whether that be totally hands on choosing everything for them down to the napkin fold or totally hands off until they reach out with questions. I love meeting new people so am always excited when they bring a new vendor to the table.
I also have a super calm demeanor. It takes a lot to ruffle my feathers and I attribute that to my theater background. To me an event is a live performance, the audience is watching and the steaks are high. Things will go wrong but it’s my job to put out the fires without anyone knowing and without letting it effect me the rest of the night.
I’m also starting to get into custom builds my clients can rent. An example is an 8×8′ wall that I’ve used in the past for displays. My Husband always rolls his eyes when I pull up in the U-haul…haha he knows its time to load it up!
I am beyond proud of my company. I can’t say I’m proud of one thing, just that I get up everyday and “do it”. Some days are harder than others but every day is rewarding.
What moment in your career do you look back most fondly on?
I don’t think there is a moment but rather knowing that I am “that” person for my clients. That person who can solve their problem, answer their question and lift weights off their shoulders. Turning mountains into mole hills.
- Website: www.clusterevents.com
- Phone: 6147468003
- Email: firstname.lastname@example.org
- Instagram: @clusterevents
- Yelp: https://www.yelp.com/biz/cluster-event-planning-and-design-los-angeles?osq=cluster+events
Me in black top – Jasmine Buchburger, Me and my team – Jasmine Buchberger, Tablescape under the tent – Kellye Raye Photography, Tablescape with green wall – Stephanie Loren Photography, Bridge & Ceremony – Pinnel Photography