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Meet Morgan Pichinson of Canary House Productions in West Hollywood

Today we’d like to introduce you to Morgan Pichinson.

Morgan, please share your story with us. How did you get to where you are today?
Ever since I was little, I was always fascinated with relationships and storytelling and knew I would end up in the entertainment industry. When beginning my career, I was surprised to see how little females were in high executive positions or had credits on screen. That led me to create communities for women and eventually join Canary House Productions, a company founded by the inspirational powerhouse, Julianne Hough. As an assistant, I would host women’s brunches at my apartment, which eventually grew into Squad Goals, an organization of about 130 female executives/representatives/producers where I put on fun activities once a month to inspire a work/life balance and help separate us from the daily grind. I also founded Untitled Ladies Script Club (ULSC), which is for femxle screenwriters and creators to perfect their trade, learn the business side of show business, and expand their network. Most recently at Canary House, I put together a six-week series called Light It Up with Stephanie Boxerbaum at The High Vibe Secret Society for women in entertainment to find community, reduce stress and light up their ambition. We just launched May 9th and hope to keep doing these in the future.

After graduating from Indiana University, I became an assistant at Verve Talent & Literary Agency, working in motion picture and television lit, then had a stint at the motion picture studio STX Entertainment, before going to work at Mosaic Media Group, a leading management and production company that represents Will Ferrell, Judd Apatow, Jessica Chastain, and more. There I got to work on comedies in film and television like YouTube Red’s WEIRD CITY, sold a show called BROKEN to Apple, and developed projects for Sony Pictures and Legendary TV, among other things.

My personal mission statement is to help others find their tribe, to feel seen, and nurture a sense of belonging.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In the entertainment industry, the blessing and the curse is that there is no one way to become a successful producer. I have always been driven but also my own worst critic, and was consistently impatient to get off of an assistant desk, but if it weren’t for that path, who knows if I would’ve ended up at Canary House. Whether it’s being a woman and finding my voice in a room of mostly men, to working long hours and getting very little pay, to being mistreated as an assistant, I leaned on my lifelong passion to guide me through the obstacles. I have also been able to find great mentors who have been instrumental in my career, though admittedly it has been a challenge to find female mentors, which is something I want to change.

Please tell us more about your work, what you are currently focused on and most proud of.
I have recently been promoted to President at Canary House Productions, where I focus on developing projects for Julianne Hough to star in and for us to produce. The purpose of Canary House Productions is to dynamically impact lives through stories of transformation, self-discovery and identity. Providing inspiring content on how to become our most authentic self, through unpredictable journeys that these stories will present. To unapologetically captivate hearts and minds through timeless storytelling in an effort to foster community. We have a first-look deal at Universal Television. I spearhead development and production across all platforms; unscripted TV, scripted TV, film, podcasts, etc.

As someone who has worked at numerous companies, the thing I’m most proud of is working at a female led company with such a healthy, supportive culture, and who’s messaging is positive and meant to unify the world and promote self-love. I am lucky to have a boss like Julianne who empowers me and has truly allowed me to step into my own. I am grateful to get to work on a slate that represents both of us. I have so many big dreams for how Canary House can positively affect this industry, our audience, and create a community.

Do you look back particularly fondly on any memories from childhood?
One memory that I fondly look back on was my Academy Awards themed Bat Mitzvah party. It was a night I was proud of, bringing everyone I loved together and sharing my passion and obsession with film. Each table was a different movie that represented me or my family. In my life, movies got me through the hard times, helped form my sense of humor, create bonds with characters to better understand people, and so much more. That night was also the final celebration with my friends before moving to Palo Alto and starting a new chapter. From there, I would further pursue my path towards the entertainment industry and the desire to bring joy to others.

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