To Top

Meet Molly Pepper Piccirilli

Today we’d like to introduce you to Molly Pepper Piccirilli.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I’m a Minnesota native, and I traveled the world in my 20’s as a model living between NYC, London and Paris until meeting, I met my husband in Sydney where I settled for seven years and started a family. We then moved to LA 13 years ago where I continued to model and do commercials. After my 3rd child, I decided it was time to start something creative on the side.

As a mother, I spent a lot of time in sleep and loungewear, and after traveling all over the world the one thing that I always bought was pretty nightwear, it was always easy to find. I found once I moved back to the states, I could not find anything pretty and of quality. Everything was either cheap or frumpy. So that’s where I began. I made my first tiny run of pretty cotton nighties and sold them- along with my home poured candles- at our local public school Xmas boutique where my kids went. The response I got was fantastic, and so it began. That was six years ago.

I launched my website in 2015 with my signature nightgowns the Sophia, and the Ava. Since then, I have expanded my line to include pjs, robes, jumpsuits, elegant slips and loungewear. It’s been a very slow-growing business as I wanted it to be. I wanted it to be organic & mostly direct to consumers, so I could have it manageable while still working and raising a family. Everything is made in California, and I am very inspired by nature, travel and collecting beautiful things – old and new.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I thought it would be easy to start a small business…. but It has not been easy! I always feel so creatively inspired and I have so many ideas, but the financial side has always slowed me down. In keeping the business small, it also keeps the returns small. So I’ve spend a lot of time pondering ….is now the time to go big? but how? Where will the resources come from?

I am so lucky and grateful that I have a fashion background and my husband is a damn good photographer so we have been able to shoot all of our own photos and content. We do absolutely everything- And I am the model, a lot of the time – maybe too much;). But these things are huge reasons why we are still in business and now thriving! I’m sure that any business will say when starting out finances are your biggest obstacle, if your managing it all on your own – it’s a great challenge, but very fulfilling when things work!

We’d love to hear more about your business.
Our collection is designed to be seasonless, as we find our customers fall in love with a style and return for the same piece but maybe a new print or color. Our fabrics are meticulously handpicked and made from the finest silks, French lace and beautifully milled soft fabrics. We work with mills in France for some of the finest fabrics. We also try and use local deadstock fabrics when we can. We offer high quality, American made pieces, all made in LA and direct to the consumer – cutting out all the middle man costs and we meet great standards for our sewers. We try to limit waste as much a possible and aim to use every last bit of fabric and release one of a kind pieces- we hate waste!

We are inclusive of all women and love to make them feel confident. If we don’t have your size, ask us, we might be able to make it just for you! My aim is to make women feel confident, and feel worthy of slipping into something beautiful at the end of the day, or to wake feeling pretty – it makes a huge difference. The most important relationship you have is with yourself. It might cost a little more, but remember this is something you will be wearing every single day. I hear from people oh I can’t spend $100 on pjs, and I say but you will spend at least twice that on a dress you might wear a couple of times?

Is there a characteristic or quality that you feel is essential to success?
I think it helps being a very down to earth and flexible person because it’s a lot to manage. Sometimes it’s nonstop for hours, days and weeks and you gotta be able to roll with where it takes you.

Contact Info:

Image Credit:
Micheal Piccirilli, Health Mag cover – Yu Tsai

Suggest a story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in