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Meet Mitali Khare and Komal Khare of Potayto Potahto in Burbank

Today we’d like to introduce you to Mitali Khare and Komal Khare.

Mitali and Komal, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
It’s been pretty standard. All along with my childhood, my days were packed with hobby classes just because mum wanted us to build as many skills as possible, I used to hate it at the time but now I couldn’t thank her enough. High school was a turning point as I was introduced to the theoretical side of the creative world. Learning about color theory, architectural perspective, art history, space management made me drown into the field of visual arts. I did my undergrad in Fine Arts with a major in Sculpting, barely went to uni and in the meanwhile, I kept on working on curation, creative direction and fine art photography.

I started learning and experimenting with the light fall, and worked with magazines like Rolling Stone India and Man’s World India; within the span of two years once I had acquired a few skills I felt the importance of combing my storyboarding skills, conceptualization and understanding of light in one whole frame. The curiosity of playing too many roles whilst using the creative knowledge is when I knew for sure that I had to pursue Filmmaking.

For sure filmmaking is about telling stories, making an impact; but, the journey towards achieving that goal is what intrigues me to the core. What we see is merely of few minutes, but the effort and hard work that has been put in in every second of that footage, that thought which makes every minute count, links and makes it relatable, and serves a purpose in itself is what I’m here for.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s been quite smooth. I’ve been blessed with a super supportive family, they’ve taken the challenges upon themselves just so I could pursue my passion. It scares you at times because they’re putting in so much faith in my dreams, and what I believe in; I hope it’ll be worth it one day.

We’d love to hear more about your art.
The smallest of ideas can be converted into a business when bracketed with Visual Arts; at Potayto Potahto this is what we believe in. My elder sister, Komal was in Melbourne pursuing her Masters in Business while I had recently finished my undergrad in Visual arts, we were on facetime and were discussing how they both of our fields are so different yet we’re intertwined in so many aspects. If we were to mingle our skillset, we’d be able to help emerging startups, freelancers, basically, anyone who was passionate about their idea – we could give them a push and make them grow. Our only condition was that we would give importance to creativity first.

We started curating business development strategies, making storyboards, creating a complete and wholesome persona for our clients. That was going amazingly well, and for our next step, we decided we had to step into the film industry. Here we are, I’ve been covering the producing aspect and my sister has been taking care of the distribution and marketing. Potayto Potahto, is us, two different ways of looking at things and working towards one goal.

Is there a characteristic or quality that you feel is essential to success?
Planning & Scheduling. Staying four steps ahead at all times, if at any point you lag behind I think that would be it.

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