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Meet Sharlene Gerus of MisterMrs

Today we’d like to introduce you to Sharlene Gerus.

Thanks for sharing your story with us Sharlene. So, let’s start at the beginning, and we can move on from there.
The seed for the idea of misterMrs actually started well before we were conscious of it. Each year my husband Brydon does a creative experiment to play with the notion of identity and discipline.

At the time, we were living in London, and he was known as a bit of a Dandy, with a wardrobe that would make even the brightest rainbow look dull. This one particular year his experiment consisted of donating all his colorful clothes to charity and instead of wearing a reduced wardrobe in a color he despised (black).

It ended up sticking, and he continued to wear exclusively black for the next seven years before we eventually evolved it into the line. It’s ironic now, as I was also always very influenced by my mother’s style. She grew up in Tehran before the revolution where being immaculately put together. She always wore the most exquisite black wardrobes, which as a Persian Canadian is very much part of the cultural fabric.

When she was alive, we used to try everything in our power to get my husband to tone down his colorful apparel to no avail especially my mom. If she saw us today, she would be shocked to see him converted and proud to see her daughter carrying on her stylistic legacy.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
With any creative process, it’s ultimately just a collection of obstacles and challenges that never really go away. Sure, some are solved for – but like in life, the only real constant is change itself, and if you come from this philosophy then everything just feels more organic.

Having said that, I’m a full-time mom with a two and three-year-old working on misterMrs primarily when they are in bed. So, building a sustainable fashion brand in-between raising kids has certainly made me a master of my time. Also, I don’t think we could have gotten across the line without the belief and conviction to create and be part of a better more sustainable fashion future.

It’s been more like an off-road journey without any suspension – lot’s of bumps especially from a production perspective. Creatively it’s been a lot more focused and streamlined as Brydon’s got a strong visual vision for the brand.

But when you are starting from scratch, there are a lot of mountains you climb up expecting to be rewarded with a beautiful view. When the reality is the, peeks of these mountains are often cloudy when you reach the top.

You have just to go back down and climb another one until eventually, you reach a peak with a view that satisfies the sole. Also, if you were to decide to start a fashion brand tomorrow almost 100% of people would advise you to try something else instead which is exactly the advice we got.

And if you were to decide to start a fashion brand that doesn’t have a negative impact on the earth – the fashion industry itself also clearly states its view simply by not being set up to create clothes in a sustainable way.

It would have been a lot easier if we had just cut corners and not made details like our hangtags and labeled sustainable for example. But we believe that if you want to do something with authenticity, it has to an atomic level and not just on the surface.

It’s a lot harder in the short term, but it leads to things better for everyone in the long run. When 87% of the world’s greenhouse gases are created by the fashion industry, we weren’t interested in creating just another label. When you wear misterMrs you are literally wearing a vote on your sleeve against this and looking amazing while you do it.

The only way we can change this industry is making the decisions now that will ultimately affect the future. Being a mom, those decisions come easier knowing my kids will inherit the earth in the state we leave it.

Please tell us about misterMrs.
Our mantra is Clear your Closet. Clear your Mind, and we create all black sustainable wardrobes for men and women that simplify your life.

Our style is influenced by Japanese craftsmanship, and we specialize in creating timeless wardrobes that transition from playgrounds to a gala with a simple shoe change.

We’re not interested in the frivolous cycles of fashion that hold no meaning and the tremendous psychological burden and waste created as a result of this industry.

Instead, we are focused on doing things by hand and are not a fashion factory. As a slow fashion brand, we believe that imperfections are what makes life beautiful, just like the Wabi-Sabi aesthetic of our clothes.

For us and the people who wear misterMrs, looking good doesn’t need to be complicated nor should making choices each day that positively impact the planet.

That’s what allows us to sleep sound at night.

Do you look back particularly fondly on any memories from childhood?
Luckily with two kids, every day I’m reminded to see the world with a beginners mind. So, I don’t have one specific memory; however, I’m more nostalgic for the shift in perspective that happens from childhood to adulthood or as Picasso once said “Every child is an artist. The problem is to remain an artist once they grow up.”

Pricing:

  • Our prices range from $70- $270 and you can buy the 4 piece collection for $670.

Contact Info:

  • Address: 21544 Summit Trail Topanga, CA, 90290
  • Website: www.mistermrs.com
  • Phone: 310-895-5847
  • Email: mrs@mistermrs.com

Image Credit:
Monroe Alvarez

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