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Meet Mireille Dermer Mengel of An Inside Crush

Today we’d like to introduce you to Mireille Dermer Mengel.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
The idea for An Inside Crush came about from recognizing a need in the broader marketplace to help consumers answer the question “how do I easily keep my home current and on trend from season to season?”

We answer that question with five personally curated on-trend home decor and accessory items delivered to your doorstep each season in the spring, summer, fall, and winter.

While many people are interested in keeping their home on trend, finding the time to do so and budget can be limiting factors. AN inside CRUSH provides the consumer with an interior designer in a box at an affordable price and high-end products at a meaningful discount to retail.

Our first subscription box – a California fall – features a hand-selected collection of items that evoke a feeling of the West Coast and includes: Brass Edged Marble Coasters, an Ethiopian Cotton Hand Towel, a Handwoven Seagrass Belly Basket, a Bone Inlay Herringbone Frame and a Salt Teak Cellar.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The struggles come with obtaining customers and letting them know we are out there.

Alright – so let’s talk business. Tell us about An Inside Crush – what should we know?
Our company, An Inside Crush, is a home decor and accessories subscription service here to help answer the universal question “How do I easily keep my home current from season to season?”

We answer that with delivery of five personally curated on-trend home decor and accessories items to your doorstep each season in the spring, summer, fall, and winter.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
1. My husband, Shane Mengel
2. My daughter, Morgan Mengel

Pricing:

  • Yearly subscription $360.00 – we give a 10% discount to annual subscribers
  • Annual subscription $99.99 per quarter
  • Gift a box – $99.99 per box

Contact Info:

  • Address: 1230 Rosecrans Ave. Manhattan Beach, CA 90266
  • Website: www.aninsidecrush.com
  • Phone: 3102109150
  • Email: mireilledermer@mac.com
  • Instagram: @aninsidecrush


Image Credit:

@fishyphoto

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