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Meet Mike Persichina of South Bay Grill Cleaning in Redondo Beach

Today we’d like to introduce you to Mike Persichina.

Mike, please share your story with us. How did you get to where you are today?
It’s a long story but I’ll briefly touch on a couple key points. I graduated college in 2001 with a Bachelors Degree in Business Admin/Finance. At the time the dot com bubble just exploded, stock markets crashed and jobs were lost. I took a job with a sheet metal fabricator where I was in charge of a start-up grill brand called American Cooking Equipment. I worked there for one year, then left to go back to school at Art Center College of Design in Pasadena, studying Art Direction. I worked in advertising as an Art Director since 2003 and during that time a developed a grill cleaning tool called Grillfloss. While working in advertising and selling Grillfloss I watched the birth and growth of the grill cleaning and service industry.

I’ve always enjoyed working with my hands, fixing stuff and generally trying to make stuff better. So two years ago I started South Bay Grill Cleaning and drove around in my Prius cleaning and repairing BBQ grills. Now we have a couple trucks and a couple employees and service grills from Long Beach to Brentwood. It’s been great servicing the South Bay area and I owe a lot to all my customers for all their support of South Bay Grill Cleaning.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As a new small business, we are always learning things. We are constantly finding new ways to do our job better and there is a lot of trial and error. I would not say it’s ever a smooth ride because there’s always something to do, it’s not like my other jobs where I would come home and not have to do a thing related to work.

Please tell us about South Bay Grill Cleaning.
South Bay Grill Cleaning does three things; we repair grills, we clean grills and we do routine maintenance. We are experts in all things BBQ grills. I can tell you about any brand grill and explain how they perform and what goes wrong with them over the years. I know which grills are the best for your budget and use. A lot of our business is restoring grills that have been left for dead. I like to say we bring grills back to life and that is great for customers that don’t want to replace a $5,000+ grill when they can have it fully restored.

Do you look back particularly fondly on any memories from childhood?
Playing youth sports and Little League Baseball. It was a simple time, I met a lot of good friends and there was not much to think about.

Pricing:

  • Prices start at $150

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