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Meet Michelle Tu of Somni Events in Pasadena

Today we’d like to introduce you to Michelle Tu.

Michelle, can you briefly walk us through your story – how you started and how you got to where you are today.
I am the Founder & Creative Director of Somni Events. After graduating from University of Southern California (USC) School of Annenberg with a B.A. in Communication, I worked full time as an Event Planner at a reputable event design firm with a focus in luxury weddings. A decade later, I founded Somni Events with the objective of providing clients with a unique planning experience that goes beyond just dotting the i’s and crossing the t’s. I believe planning a wedding doesn’t have to be overwhelming, and the planning process and experience should be just as important as the event execution.

What has always drawn me to the events industry is that we get to tell the story of our clients through thoughtful guest experiences and intentional design choices. Every client is unique and I want to reflect that in the events I create for them. As a designer, I gravitate towards understated aesthetics with clean lines and effortless beauty. I like to approach design organically; working with each space and element to enhance their attributes and diminish their imperfections.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I am very fortunate that I have an existing clientele from my previous role as an Event Planner. This helps tremendously in connecting with new clients. While there are often uncertainties and bumps in the road for any entrepreneur, I am often inspired and encouraged by the empowering community of female entrepreneurs who support and uplift me.

So, as you know, we’re impressed with Somni Events – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Somni Events is a boutique event planning and design studio based in Los Angeles, serving Southern California and beyond. We specialize in events with an understated elegance encompassed by effortless luxury. With over ten years of experience in the weddings and events industry, we are dedicated to providing clients with our in-depth expertise, ensuring a seamlessly planned event, and curating an affair that is authentic to the client. From conception to execution, we pride ourselves with our vision for timeless design, our commitment to exceptional service, and our approach to a custom planning experience unique to each client’s needs.

To enhance our client experience, we have created a workflow streamlined for our modern-day bride and groom that can be easily accessed through our online client portal. Clients can view their planning dashboard and make edits on checklist, timeline, budget, design boards, and diagrams anywhere on the go.

With exclusive connections to a wide range of venues, vendors, and resources, we are able to bring our client’s vision to life while aligning with their style and budget. Whether they already have specific ideas in mind or they still need help developing them, we are here to consult, design, plan, and meet them exactly where they need us.

There’s nothing more rewarding than watching our clients celebrate with joy and ease, and knowing that our work helped make that happen.

How do you think the industry will change over the next decade?
With the rise of conscious consumerism, the event planning industry will begin to see more eco-friendly vendors collaborating to produce sustainable events. A ‘green’ wedding does not mean it can’t be luxurious and beautiful. It just takes some mindful considerations in the planning process – going paperless in planning documents and stationary goods, using seasonal blooms for bouquets and centerpieces, opting for locally grown farm-to-table catering services, or donating leftover florals to nursing homes are just a few ways we can reduce impact while still having an exquisite celebration.

Contact Info:

Image Credit:
This Modern Romance, Mandy Ford Photography, Chris Seid Photography, Visual Masterpiece, KLK Photography

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