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Meet Michelle Patton of Mary Jane Soirees in Culver City

Today we’d like to introduce you to Michelle Patton.

Michelle, please share your story with us. How did you get to where you are today?
I was born and raised in Austin, Texas. I moved to LA in 1998 and spent many years in hospitality. After 15 years working for The Four Seasons, I decided to take my knowledge, in hospitality and event planning, into the cannabis arena in 2018. Honestly, I was rather naive. I began using CBD in 2013 for anxiety and slowly began to learn about the benefits of the entire plant.

I discovered vaporizing and it occurred to me that you could have an event anywhere without the lingering smell that comes from smoking a joint. I began researching the industry and found that private cannabis events had been around for many years with medicinal marijuana laws. I attended many cannabis events and began to ask myself, how can I add value to the cannabis event industry.

Has it been a smooth road?
It hasn’t been easy. I was a complete outsider and many wonderful people have been working in this industry for years. Not knowing anyone, I learned all my lessons the hard way. One of the biggest challenges is marketing. Federal regulations have made it incredibly hard to advertise and I didn’t have a network of cannabis professionals to help spread the word. I had also taken a break from social media and a ton of marketing is done through Instagram. I hadn’t had a cannabis event before so I had zero content. It’s forced me to get extremely creative and think way outside the box.

I was self-financed and therefore working with a much smaller budget than I was used to at the Four Seasons. This also lead me to draw on my creativity to provide the best experience possible.

So, as you know, we’re impressed with Mary Jane Soirees – tell our readers more, for example what you’re most proud of and what sets you apart from others.
We throw swanky weed parties at home and abroad. We cater to both Canna-ssuers and the Cann-curious making education a key component. I’m still fascinated with vape technology and it’s a big component at our events. It allows us to entertain in homes and other unique environments because of the lack of smell. Vaporizors also heat the cannabis instead of burn it which allows people to really taste the unique flavors (Terpene profiles) of each strain. It’s less intimidating for newbies and a more elevated experience for the canna-ssuer.

I’m proud of how inclusive our events are. I try to cultivate an atmosphere that is inviting to all. This is not a new industry and it can be daunting to walk into a room full of people who have known each other for years. I also work diligently to create an environment that feels less stilted. Many events are held in a warehouse setting with booths and tables set up similar to a convention center. We use bars for vaporizing and find ways for brands to interact in a more experiential way. For instance, we have vape pen brand ambassadors dressed as cigerette girls passing vape pens. True to my Austin upbringing, I like to add what I call ‘the keep Austin weird’ element to each event. To me, it’s an unexpected form of entertainment. For instance, I added a barbershop quartet to our holiday party and we paired live blues music with blue cannabis strains for our Blazing Blues Bash.

Let’s touch on your thoughts about our city – what do you like the most and least?
Well of course I like that cannabis is legal in our state. Cannabis is so much healthier than alcohol and creates a more communal experience for everyone. I have never seen a fight or argument break out at any other event I’ve attended. It’s a truly wonderful way to spend an evening with friends or strangers.

I think we need to refine our laws about consumption, educate users more and reform the tax system for cannabis. There are a number of underground parties where sales take place. People go to these parties to buy cannabis products without the enormous tax burden.

We do not sell cannabis or have alcohol at our private events. We do our best to follow the law but the laws are vague and there is always the threat of Federal law violations.

Pricing:

  • In home private vape experiences start at $99 an hour.

Contact Info:

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