Today we’d like to introduce you to Michelle and Bradley Kapture.
Michelle and Bradley, can you briefly walk us through your story – how you started and how you got to where you are today.
This venture is a culmination of working for decades as yoga and meditation teachers, life coaches, healers and raising our own family of 5 blended children. Just like anyone raising a large family we found ourselves doing whatever needed to be done to support our children. We took jobs that we never would have seen ourselves in, for example, going from teaching yoga into corporate sales positions. As needed we put a lot of our dreams on hold until the time where the kids have come into their own. And ladies and gentlemen that time has come.
For years we had talked of the time when we would have the ability to focus on something larger than our somewhat small circle of life and create positive change on a big level. Our vision was to work on a daily basis and create a project that would emphasize the positive qualities of humanity and at the same time give back.
We have been building the concept of BWAH for the last several months. We hired a fantastic artist who worked with us to create the launch designs that bring focus on Compassion, Kindness and Tolerance and found a cause close to our heart to dedicate our giving back to. And today we are ready to launch our Kickstarter campaign and make this long-awaited dream a reality.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The roads to creating BWAH has been pretty smooth. It goes back to the truth of when you love what your doing it isn’t work. The creative process has been an exciting time.
Fleshing out the designs, selecting the garments and establishing our business model has really been awesome. Building our Kickstarter model was a bit of a challenge as we were not familiar with the crowdsourcing model. Working through it, however, was a great experience as we found we were really forced to intensely craft our business model.
Alright – so let’s talk business. Tell us about Because We’re All Human – what should we know?
Because We’re All Human is a brand, a slogan and a call to action. We’ll be promoting the principles of Compassion, Kindness and Tolerance for all of humanity. We will be using artists interpretations of these principles to adorn the fashions we sell. Our launch items will include Tees, Tanks and Sweatshirts.
These designs will spread awareness but the aspect we are most excited about is the ability to give back. With one in six children facing hunger in the United States every day we’ve chosen to support No Kid Hungry by donating a portion of every sale to help end this plight. We will contribute an amount that will allow 21 meals to go to hungry children. So one garment will help to feed a child for a week. You want four? Outside of the awesome designs and message, you will be feeding a child for a month.
I think what sets us apart the most is that we are primarily concerned with raising awareness and taking action and making a positive impact in the world. Also, we’ll be engaged with the artistic community on a yearly basis to create new original designs that are artistic statements representing the best of humanity.
Is there a characteristic or quality that you feel is essential to success?
Like most endeavors, I think it is clarity and persistence. The world is in a very divided tumultuous state at the moment. However, all humanity shares joy and sorrow, sickness and health and life and death for that matter. We are all human, we are all connected and that is our clarity. The persistence will be in banging on all of the doors to inspire humanity to remember this truth. You know the old saying there are no sides on a round planet.
- Website: Becausewereallhuman.org
- Email: Bradley@becausewereallhuman.org
- Instagram: becausewereallhuman
- Facebook: @becausewereallhuman facebook
- Twitter: @bwahuman
- Other: Pinterst Because We’re All Human