Today we’d like to introduce you to Michelle Hanna and Liz Choi.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Love Wildly Co was birthed out of a place where we were searching for an outlet to create. Our inspiration came from a personal need to create plus a seen opportunity to use our gifts to build a business for our families. We have been best friends for over 18 years, and despite what so many told us about the dangers of friends going into business together, we have yet to touch those bounds. We decided early on that business or no business, our friendship would be our priority.
Through the founding first years, where things are usually the hardest, we have managed to maintain our promise to each other. Sounds cheesy, but we couldn’t have picked a better half to run this business and do life with! We continue to inspire and challenge each other through the ups and downs of both our personal and business life which makes running LWC fun and exciting every time we have an event, strategy meetings, or when we get together to go eat Shabu Shabu.
The first year, we did all that we could to gain experience. We worked at no cost and made all the mistakes we needed to make so that we could lay down a solid foundation for the years ahead. We asked hard questions, we cried, we fought, we laughed a lot, and learned quickly. The second year, we rebranded our company called True Events Co to Love Wildly Co. We wanted to rebrand to really give our business a name that we live and stand by. We felt that giving an identity to our business would help us to continue to build a stronger business and connection to our clients & vendors.
We did a lot of marketing and groundwork in the second year. Any convention we could showcase our work, we booked! Photoshoots and collaborations with other vendors helped structure our business and set it up for success. Lots of dreaming here and of course we doubled in our sales (insert praise hands here)!!! Then, here we are in our third year and looking back, we have been so blessed with the most amazing clients. It takes a lot to plan one of the most memorable days of your life, and we get the honor and privilege of being entrusted with all the details
This gives us purpose, and we are beyond grateful for all our past, present, and future clients who let us share in these moments with them. Dreaming was done, and now in our third year, we are taking real steps to make them a reality. We have a dream of becoming a one-stop-shop for our clients and bring everything in-house. This year, we have incorporated paper good such as invites, escort cards, table numbers, save the dates, menus, seating charts, etc. We have also added custom signage!
Soon, we will add florals to our list of services! Florals have been fun to learn but very challenging, which tells us that we are going in the right direction. We never want to stop growing or become comfortable. We want to continue dreaming and learning to become the best versions of ourselves but also the best version of Love Wildly Co for our clients. So please continue to support and follow our journey on IG @lovewildlyco. We so appreciate you all!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
One of our strengths is problem-solving. When we come across business, design, or logistical challenges, we make sure we find solutions. However, our biggest challenge, as business owners, is having enough TIME. Time is needed to maintain your business as well as growing your business.
We have so many ideas and future goals for our company, but sometimes that can go on the backburner when you have immediate clients to attend to. One way we combat this issue is to set monthly goals, have meetings and surround ourselves with other entrepreneurs as a support network.
Love Wildly Co. – what should we know? What do you guys do best? What sets you apart from the competition?
We are a full-service event planning and designing company. Our clients reach out to us when they are trying to plan an event for special occasions. Most find areas of challenge whether it’s trying to design the space, logistical challenges, or finding the right vendors to bring their vision together.
Many of our clients do not have the luxury of time due to their professional and personal lives, and they need someone to take over. Our goal is to ease the stress and make sure they remember how fun and amazing their event was.
We are proud of what our company stands for. We work with integrity and go above and beyond for our clients. We are known for our excellent customer service and response time. Ask anyone!
What is “success” or “successful” for you?
Success to us is making an impact in the industry and staying humble. We want to continue to grow as a company to provide the best services to our clients and fellow vendors.