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Meet Michelle Demaree of Miss Diamond Ring in Beverly Hills

Today we’d like to introduce you to Michelle Demaree.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I grew up in San Diego to two hard-working parents, a custodian and a nurse, and had never set foot into a jewelry store before I accidentally fell into the world of high luxury jewelry. After putting myself through college with a full ride at Pepperdine and working the real estate boom and bust in Vegas and San Diego with Pulte Homes, I moved to the Midwest for a relationship that didn’t work out and got a job as the marketing director at Bentley/Lamborghini/Bughatti.

At an event at the Peninsula Hotel, I met the director of Van Cleef & Arpels who offered me a sales position because of my strong sales background. “I may not know jewelry right now but I have more horsepower and drive than anyone you will ever hire.” That landed me the job.

I then became a top salesperson selling millions in jewels at Van Cleef & Arpels and trained and toured Place Vendome in Paris with the prestigious Parisian House. After two years in the Windy City, I was homesick for Southern California and was offered a position by Tiffany and Co. on Rodeo Drive. Not too long after many size figure Audrey Hepburn worthy moments, Harry Winston extended a position I could not refuse and I continued selling millions in diamonds to clients visiting from around the world.

I then spent over a decade working at Harry Winston, Tiffany’s, and Van Cleef & Arpels, where I sold millions in fine jewelry and developed an insider network of top-rated GIA certified stones and Ivy League Rodeo Drive bench jewelers.

In 2013, I had my daughter Charlotte and decided to leave retail so I could be present and enjoy time as a mom. In 2015, I was still helping clients privately and felt a calling to found Miss Diamond Ring, Inc. to provide a more personalized, exclusive, boutique approach to engagement ring shopping.

When I first founded Miss Diamond Ring, I had limited knowledge of how to start a business but knew I could figure it out as I forged my way through a male-dominated industry one handshake and phone call at a time. Four years later, I now have a multimillion dollar company that is thriving and I truly feel like I have found my life’s calling: making ring dreams come true, one love story at a time.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has definitely not always been a smooth road! As the Norwegian daughter of two blue-collar working-class parents from San Diego without generations of contacts in the diamond industry or a trust fund from which to relate to my clients, I felt a bit of imposter syndrome looming around every corner when I first started my business. Who was I to be doing this? Would I fail? Would people think I was a fraud?

I remembered what I had heard at Lori Harder’s Bliss Project retreat, a weekend event that Brand Camp CEO, Rebecca Cafiero, had invited me to, and that was, “Who has the right to be doing what they are doing? Answer: The person already doing it.” So I went for it!

My brand was….me. I was personal, I cared, I wasn’t aloof, I was real. I was a single mom, offering value and a personalized ring shopping experience to the high net worth buyer in search of the best. To establish a niche in a highly male-dominated industry that had turned commodity-driven, when it should be an experience that honored each couple’s love story? That was a challenge…to say the least.

Also, while running my business I have simultaneously recovered my daughter from a neuro-immune disease and survived a difficult divorce. I firmly believe that having the ability to consistently overcome adversity while continuing to up-level your business is one of the key components to entrepreneurial success.

Alright – so let’s talk business. Tell us about Miss Diamond Ring – what should we know?
I’m a diamond ring concierge based in Beverly Hills but work with clients from all over the world virtually. My boutique service offers global diamond searches and bespoke Rodeo Drive luxury rings designed around each couple’s love story along with travel & proposal planning services. Getting clients the best diamond option on the market is my passion and streamlining it to save time, money and stress is my specialty.

Over these last four years of owning Miss Diamond Ring, I am the most proud of the thousands of couples I have helped build their one-of-a-kind dream engagement rings. I’ve also had the pleasure of assisting hundreds with diamond upgrades, anniversary gifts and exceptional suite sets. I believe that everything we do in life comes down to connection. For your engagement ring purchase, connection and trust is incredibly important. Not only because of the significant investment required but because of the meaning behind it and the way you want to feel every time you both look at her ring.

It is a very personal purchase, which is why I believe a seamless, personalized concierge approach is the experience everyone should have. Through relationships I’ve built during my decade of experience at Harry Winston, Tiffanys and Van Cleef & Arpels, my clients are procuring the exceptional at a dream price. Finding the beauty in nature is what Van Cleef & Arpels is known for. Working for the Parisian Atelier, touring their workshop at Place Vendome and selling their incredible jewels gave me my PhD in craftsmanship and an eye for the exceptional, which I think is what really sets me apart from the rest of the pack.

Where do you see your industry going over the next 5-10 years? Any big shifts, changes, trends, etc.?
I see a more personalized experience being brought back to the diamond industry. A new wave of entrepreneurs who value higher-level luxury business with the root foundation of creativity, kindness, authenticity, and connection are emerging (and it is my personal goal to see that through). High price point purchases are now happening virtually (in my experience) so I do believe Brick & Mortar Diamond shops will be more scarce and most engagement ring purchases will happen online or by private appointment only.

Contact Info:


Image Credit:

Miss Diamond Ring, Emily Berl, Edmon Amiraghyan, Molly + Co, Irina Logra, Zai Laffitte, Heather Nelson Photography

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