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Meet Michael Reiser and Jeremy Cohenour of JB Self-Taped Auditions in Sherman Oaks

Today we’d like to introduce you to Michael Reiser and Jeremy Cohenour.

JB Self-Taped Auditions was founded in early 2017 as the industry moved in the direction of self-tapes becoming a requirement for actors. Co-founders Jeremy Cohenour and his childhood friend Brian Shoff Jr. wanted to create a service that would help actors succeed through a rich and personalized boutique experience. Brian aka “Shoffy”, had a relentless pursuit of perfection in all his endeavors. His technical skills, equipment and business acuity combined with Jeremy’s years of professional experience as an actor seemed like the perfect fit. Brian lived on the east coast and flew himself and all of his equipment out to Los Angeles to begin the venture. He taught Jeremy everything he would need to know to design a final product where “production is invisible”. It was not long after Shoffy returned back to Pennsylvania that the number of clients that found their way to JB Selftaped that becomes necessary to add to the team.

It was a no brainer when Jeremy asked fellow actor and friend Michael Reiser to join and help with launching this new service. Within the first year, Jeremy & Michael had established themselves as a “go-to” place for actors because of their relaxed environment and professional manner. As well as their uncanny ability to help deliver successful auditions. Brian was always there for the guys in L.A. when they needed any advice or technical help and he was very excited about being a part of something so fun and growing rapidly. Sadly, Brian passed away suddenly in the summer of 2019. Jeremy & Michael have continued to expand their business, including adding a full Voice Over Studio which has been useful for many actors during the Covid-19 Pandemic. For Jeremy & Michael the most rewarding aspect of this business has been the incredible people and friendships that continue to develop.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It goes without saying that our biggest obstacle was of course the loss of our dear friend and partner…The ‘B’ in JB”. We also lost our original space and it took a lot of resolve, determination and a little bit of luck to find our new perfect studio. Ultimately, that became a blessing in disguise. Obviously, the Covid-19 Pandemic created a difficult scenario for us but after weathering the initial storm we were able to take that time to perform necessary upgrades and develop plans to be effective moving forward.

Alright – so let’s talk business. Tell us about JB Self-Taped Auditions – what should we know?
We provide self-tapes for actors auditioning for roles in Film, TV, Commercials and even Theater. We include professional coaching and superior quality post-production services. We are known for creating a warm, friendly and laid back experience where the client is able to relax, have fun and do their best work. We are also praised for our flexibility in scheduling and meeting any last-minute demands. The insights that our coaching gives is continually appreciated. We are proud to provide a service for actors by actors. It is always such a rewarding feeling when a new client tells us “I am so glad I found you guys”.

Is there a characteristic or quality that you feel is essential to success?
To quote our dear friend David Rambo “The secret to happiness is making things possible for other people.” Our success is dependent upon the success of our clients and we always champion them.

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