Today we’d like to introduce you to Michael Myers.
Thanks for sharing your story with us Michael. So, let’s start at the beginning and we can move on from there.
I began training in 2009 upon graduating from Colorado State University and moving back to Southern California. Training was plan B and the NFL was plan A, but I never received my call for the big leagues. This was hard thing for me considering my whole life my identity was synonymous with football. My training career began at LA Fitness on Hollywood Blvd., and not only a week into my training career I met a woman by the name of Jeanette Jenkins, who would shape my training career. Jeanette is a celebrity trainer and she took a chance on hiring me, this rookie trainer with a passion for knowledge. Not only did Jeanette allow me to train a full roster of celebrity clientele, but she allowed me to find my real love of Group Fitness. I began teaching at Crunch gym in West Hollywood, and later picked up classes at multiple equinox locations. On the group fitness stage is where I found my true voice in fitness, and where I feel I will leave a forever lasting presence. I was teaching group fitness at these various locations for seven years until I felt that I needed more, and as though I wasn’t giving the people everything that I had to offer.
So I gathered a group of girls (my girlfriend and her friends, as well as a few of my clients) and formed Ultimate Athlete Bootcamp. My friend and now business partner D’Juan Woods joined us just a few weeks later. Ultimate Athlete Bootcamp is where one can go for a fitness community, and receive coaching in all phases of life through intense physical adversity. The passion and love that I have for my athletes is unparalleled and I feel as though this is my life’s work. From the Saturday classes in the rain to the sold out classes at Fit expos across the country, this is the true story of perseverance and resilience.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Everything hasn’t been a smooth road, but that is never expected in life. Some of my biggest struggles is just getting people to believe enough in themselves. Believing in their physical capabilities, and finding strengths in their shortcomings. This is such an obstacle because without a large number of people in classes, can lead to thoughts of doubt, and if this is going to last. Lack of a solid location was a problem the first 4 1/2 years of the boot camp because we were utilizing Pan Pacific Park rain or shine until we had the opportunity to take things to Muscle Pharm Gym in Burbank. The biggest obstacle that I face today is finding like minded individuals that have what it takes to become a coach within my company.
Please tell us about your company.
My company specializes in creating boot camp/class experiences. The coaching and environment that is created in all of my classes is second to none. Adversity is always looming around the corner, I create adverse situations in every class. I don’t consider myself to be a trainer, I call myself a coach. I’m not scared to have uncomfortable conversations with any of my athletes at any given moment. I demand perfection at all times mentally and physically. The culture that has been created exudes respect and the commitment to excellence. Anybody can put together a list of sequenced exercises and put together a “Bootcamp,” but Ultimate Athlete Bootcamp is so much more than that. We specialize in turning the everyday person into a functioning Athlete, somebody that is able identify, assess, and process adversity at any given moment. I am known for being a no non sense, no bullshit type of coach, but at the same time able to connect and relate to all of my athletes in every class. My most proud moment is any chance I get to change somebody’s perception of themselves athletically. Any chance I get to help somebody believe in something that they never imagined physically or mentally possible is the most gratifying thing to me. The energy that I bring to my craft is second to none and sets me apart from everybody else.
So, what’s next? Any big plans?
My company is in the process of licensing our formats to different gyms, and trainers throughout the country. I have written curriculum for five different class formats, and now we are allowing other coaches to buy into the program. The qualifications for becoming a coach are as followed: former collegiate or professional athlete, or military E5 or higher. We feel this restriction will help maintain the quality of excellence that we demand from our athletes. We are also planning a midwest UAB experience tour, targeting the heart of the country where obesity is at its highest. Hoping to get people excited about new waves of fitness that they typically do not get to experience.
- First class free, $25 a class there after, or $129 a month unlimited
- Address: MusclePharm
4400 vanowen st burbank, ca 91601
- Website: www.ultimateathletebootcampla.com
- Phone: (951)300-6325
- Email: firstname.lastname@example.org
- Instagram: @michaelmyerfit & @ultimateathletebootcamp