Today we’d like to introduce you to Michael Holtzer.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I began my journey over 35 years ago when a friend called me and said “how would like to work Mother’s Day weekend at Conroy’s” and I said, “what’s that”? She said that it was a retail Flower and Plant chain and I said well “OK” even though I knew nothing about the business. I had fun calling Carnations, Roses, etc. but it was very enjoyable, to say the least! Well, that experience paved the way for my future. In short, I learned the business and ultimately became Vice President of Franchise Operations for Conroy’s Inc. and trained their first 50 Franchisees in all aspects of the flower biz. Several years later I left to open my own stores which did not totally fulfill my desires so I pursued my dreams by specializing in Floral Events out of a Warehouse and ultimately Floral Designs By Michael was born. Part of the launch involved being contacted and interviewed by ABC TV in a piece entitled “June Weddings.” How to get great quality flowers at an affordable price! In short, we have carried out this format to present day without a retail store and just simply providing beautiful flowers for Weddings, Parties, and Banquets at reasonable prices that people can afford.
Has it been a smooth road?
I think business is just like life; there are ups and downs and the key is to work through rough times in order to better your road to prosperity. We like so many others suffered through the “great Recession” in 2008 but weathered the storm and moved forward. We just continued to do great work and offer real value and made people feel valued and appreciated which was reflected in our great online reviews.
So let’s switch gears a bit and go into the Floral Designs By Michael story. Tell us more about the business.
Our business model is simply this…We provide the best quality flowers at the most reasonable prices. We are honest and possess the utmost integrity which I am the most proud of as a company. We work within any reasonable budget and have never turned anyone away due to tight budget. In short, we make every effort to satisfy our customers which I believe sets us apart from others.
How do you think the industry will change over the next decade?
The trend is our friend…we continue to be open to any and all changes in the business world and will continue to adapt as needed. Having an online presence is critical and will continue to be in the coming years. We’ll be there to continue to brighten the future of those who enter our path.
- Address: Phone= (818) 885-0600
Yelp reviews= Floral Designs By Michael in Reseda