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Meet Micah Mata of LessonsThatRock in Bellflower

Today we’d like to introduce you to Micah Mata.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In 2003 I walked out of a minimum wage paying job selling guitars and started a business teaching music with only three students on my roster. I was nervous that the whole thing would fail. I remember shaking when I quit my job. I was 19. In the following months, I worked really hard to build up a strong client roster. I learned one very important concept to keeping your client’s happy. Whatever it is that your client needs, you always say, “yes”. I was able to keep some clients upwards of 6-7 years, keeping me in full employ. I learned to branch out from just guitar lessons, to providing piano, ukulele, bass, drum and Cajon lessons as well.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The biggest obstacles I faced were learning everything on the fly. In school, you learn to solve for “x”. You learn to isolate the variable. In business, the problem, is there isn’t always an “x” to solve for, and you can’t isolate things. Instead, you experiment and try different marketing and strategy tactics to see what works and what doesn’t.

Unfortunately, all of this costs time and money, which is something most small business would find in short supply. For example, a business might want to advertise to potential customers, and isn’t sure if a method is going to work. For a large business, spending a few thousand dollars is pocket change, but for a small business, that’s a large sum of money that needs to have a return on its investment otherwise you’ll bury the business. I would definitely say that learning everything as I went along, with no training, and figuring it all out was the most challenging part of the journey, but at the same time, it was the most fruitful. Everyday was a new problem to solve.

Alright – so let’s talk business. Tell us about LessonsThatRock – what should we know?
My company teaches guitar, bass, piano, drums, ukulele, and Cajon lessons to students of all ages in South LA. We specialize on getting students to play songs from start to finish, so that we later perform them live at special events we call RecitalsThatRock.

What sets LessonsThatRock apart from the competition, is our ability to get you where you want to go. We care about your specific needs and goals and we get results. Parents are happy and students are happy. At the end for the day, that’s what matters the most.

Is there a characteristic or quality that you feel is essential to success?
I believe problem solving has been the most important part of my success. The ability to analyze a situation, understand the possible outcomes, and find the best possible solution. It’s what has kept me in business for over a decade. You have to problem solve schedules, technical difficulties, marketing tactics, website issues, and more, and do it all with a smile.


  • 30 Minute Music Lesson, $35/Hr
  • 45 Minute Music Lesson, $45/Hr
  • 60 Minute Music Lesson, $55/Hr

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