Today we’d like to introduce you to Mia Ballesteros.
Mia, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have been styling hair since 2009, while I was going to cosmetology school, I picked up a job at a local theatre in their costume department which eventually led to me working in their hair and makeup department. I stayed there for a few years but started taking gigs on photos, television, and film sets.
After a while, I left the theatre and started doing more set work as well as theme park hair and makeup work.
In March, when quarantine started, I was placed on leave from my main job as a wig tech and needed something to do with my time.
Enter: Mia’s Monster Mash!
I have always had a love for vintage fashion and horror movies, which prompted me to open my Etsy shop themed around vintage (1920’s-70’s) hairstyles with a goth twist.
Has it been a smooth road?
Honestly, other than covid related challenges, it has been fairly smooth sailing! I have yet to encounter anything that doesn’t have a clear solution, it may not happen overnight but all roadblocks are temporary.
So let’s switch gears a bit and go into the Mia’s Monster Mash story. Tell us more about the business.
My business specializes in vintage hairstyles, my clientele ranges from pinup models, drag queens, cosplayers, celebrity impersonators and more!
I style wigs based on the needs of the buyer, the range of customization varies and occasionally, I will offer “dealer’s choice” styles where I choose a look and offer it up for purchasing.
This Halloween season, I did a collection of wigs based on different horror movie icons that sold out within a couple of weeks and I can’t wait to do it again next year!
So far, I’ve been very fortunate in having repeat customers and great reviews. I am very proud to have a product that brings people of all walks of life joy. The fact that I can make someone feel beautiful with my wigs brings me so much happiness and fulfillment I don’t ever want to stop.
When I first started selling my wigs, I thought I would make a little money here and there but I am incredibly humbled by how successful my store has been so far. My goal is to be self-employed and dedicate all of my time to my wig sales and I think making that goal a reality may not be too far away.
How do you think the industry will change over the next decade?
The beauty industry is always growing and changing, this year with hair salons being closed for such a long time, I noticed many people turning to wigs as an alternative to their regular haircuts or colors. Also, with all of the different social media apps that are out there I see people experimenting more with their looks and having fun with new hair and makeup techniques, once again incorporating wigs! I am here for it and I can definitely see wigs, extensions, and hairpieces only becoming more popular over time.
- Custom Wigs $100+
- Wig Retouching $50+
- Website: https://www.etsy.com/shop/MiasMonsterMash?ref=seller-platform-mcnav
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/miasmonstermash/?hl=en