Today we’d like to introduce you to Melissa Wessely.
Melissa, can you briefly walk us through your story – how you started and how you got to where you are today.
I am the founder and creator of Super Pop Snacks, a health food brand in Los Angeles. I am also a wife and mother to two little girls.
Created in 2015, I wasn’t satisfied with any of the current on-the-go options for my family. As a new mom working full-time, I understood the daily juggle of family and work. I felt like our nutrition was lacking. I realized that our family diet could use some help for a better lifestyle. So I worked on the recipe for about six months and came up with our nut butter crispy bars.
While working full time, I started making the bars in our tiny apartment kitchen and then would make them at night in a bakery after work. I taught myself photoshop to make the packaging labels and sourced all the ingredients. My husband and I ran a booth at the local farmers market and started to get into local health food stores. We loved being at the Farmers Market because that is where families congregate and we loved seeing their reactions when they tasted our snacks. Word spread and we started to get into more stores, coffee shops, juice bars and etc. With a lot of hard work and wearing multiple hats (sales, operations, marketing & shipping), our bars are now in 200 locations nationwide.
I am proud of Super Pop and the bars we have created. I work very hard to create and produce the best possible snack bar for you and your families. I oversee every bar production to ensure you will be receiving high-quality snacks. Sometimes that means waking up at 3 am!
Our nutrient dense, clean, all-natural nut butter bars have an authentic crispy, creamy texture that everyone can enjoy! FREE of gluten, soy, dairy, refined sugar, sugar alcohols, and fiber syrup they taste amazingly delicious.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There are many struggles to running. Your own business and especially if you are a mom. The juggle of parenting and running your business can be very stressful. My kids are always priority so that means it takes away from the time I could be running my business so I haven’t grown as fast as I would like to. My little one will be in preschool in the fall so that will free up a lot of time for me to go all steam ahead and get the word out on Super Pop. I would love to be a household name so everyone has a chance to try our delicious REAL FOOD snack bars.
So, as you know, we’re impressed with Super Pop Snacks – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We make nutrient dense, clean, all-natural nut butter bars that have an authentic crispy, creamy texture that everyone can enjoy! FREE of gluten, soy, dairy, refined sugar, sugar alcohols, and fiber syrup they taste amazingly delicious.
There are many bars on the market (low sugar, high fiber, keto, paleo, etc.) but I have yet to find a bar that matches our taste and texture.
I am proud that we have stuck with our values of using REAL FOOD and never use artificial ingredients.
So, what’s next? Any big plans?
We believe 2020 will be a big growth year for us. Last year we re-branded and got new packaging which helped drive sales. We plan to add some new products and also increase our sales force so we can get more people aware of our brand. I’m very excited for 2020!!
- Bars retail for around $3.29.
- Website: www.superpopsnacks.com
- Email: email@example.com
- Instagram: @superpopsnacks