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Meet Melissa Soto of Art by Meli Soto in Hollywood

Today we’d like to introduce you to Melissa Soto.

Melissa, please share your story with us. How did you get to where you are today?
Yes 🙂 I am originally from Buenos Aires, Argentina. I majored in Fashion Design from the biggest school of design in my country. While I was still in school I landed my first job as an accessories and shoes designer at one of my favorite brands and I worked for 4 years just designing shoes and handbags.

Although I truly loved designing accessories, what I really enjoyed was designing the graphics and textile prints that I occasionally had to create to apply to the different accessories and garments.

Looking for a change in my career I decide to move to Los Angeles in 2014 to learn more about business, which was something I haven’t learned much of in Design School and so I enrolled at UCLA Marketing Extension program.

After finishing my extended education program, I apply to a job for designer at a menswear company and who would know, they were hiring for Apparel Graphic Artist!

After working here full-time and later in a well-known LA womenswear company I had made designs for brands like Free People, Nordstroms, Bloomingdales, PacSun, Macys, TJMAXX, Forever21, Lou & Grey and more!

Finally, I decide to go solo and offer fashion brands my services not only for apparel graphics but for photography and social media. I can’t say it was easy, but it was the best decision ever!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The hardest part for me was getting started right after I quitted my full-time job. The first 2 months I struggled financially and I had to reach out to brands 24/7 to see if someone was in need of my services. I didn’t get that many responses at first so I started freaking out and started looking for full-time jobs again. Although I really knew that being in an office 9-6 was not for me. I kept on insisting sending even more e-mail and finally after a couple weeks I got my first big client. After that I felt more secure and new opportunities started to arise.

So, as you know, we’re impressed with Art by Meli Soto – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I specialize in graphic tee designs. I have always had an appreciation for digital art, hand-drawing and typography and this is a way to put all of this together.

I am proud of being able to get my clients visions and providing them with design solutions that are exactly what they had in mind. I believe I have a good aesthetic eye and my clients appreciate my creative direction.

People come to me for the vintage touch I add to my designs. I get a lot inspiration in 60s and 70s record covers, music posters and retro t-shirts.

How do you think the industry will change over the next decade?
As far as fashion industry in general I think there’s more and more companies jumping on to the sustainability wagon. Brands, or at least smaller brands are promoting slow-fashion, suggesting their clients to purchase less but better quality garments and overall using more eco-friendly materials and forms of production.

In terms of graphic tees, there’s definitely a trend for statement pieces. Tees are now serving as a voice for people but more importantly for women. After the women’s march, tees contain empowering words, promoting self-love and equality.

I do believe this trend will continue to go forward as part of a general awakening of society to wellness and self-care and I am happy to contribute in this way designing with purpose.

Contact Info:


Image Credit:
Free People, Stitch & Feather, Lou & Grey, Not Another Label

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