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Meet Melissa Rodriguez of Social Media Relations in Silver Lake

Today we’d like to introduce you to Melissa Rodriguez.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started my career working as a consultant for a big four public accounting firm. The early years of my professional career exposed me to countless Fortune 500 companies and their challenges. Three years ago, my career took me from one big city, Boston to another, now, Los Angeles. This huge move was the catalyst that inspired me to explore how I could leverage the skills I had nurtured in a Corporate environment to help smaller businesses. This desire combined with. a love for digital marketing was how Social Media Relations was formed. Throughout the years where I was helping big businesses identify efficiencies I was also freelancing helping small business owners create social content, design social advertisings with sales funnels that helped them get more customers. One of the pivotal moments in my business has been working with a small business as their full services marketing team to help them strategize, design, and implement all of the marketing functions a big business has but not every small business can afford. Social Media Relations is now an established and growingly recognized digital marketing and online advertising boutique firm that really cares about helping businesses reach their goals.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all. Starting a business is very challenging, not only for the obvious challenges that come with starting from scratch but also for the very real mental barriers that one has to overcome. It doesn’t matter how good your services are, how passionate you can be, or how hard you work, there are the days where you question everything and you start to question if you really can do this or if it was all just one big crazy idea. Every time we spent hours on a proposal and we got a no or we lost a very valuable member of our team, it was very difficult. In these times you have to really go back to your personal “why” that started it all and remind yourself why it is you started this journey in the first place.

Please tell us about Social Media Relations.
Social Media Relations is a boutique digital marketing and online advertising firm based in Los Angeles. We specialize in helping small businesses build out a full-fleshed marketing strategy that aligns with their business model and supports their sales goals. A very integral part of this is helping them raise their social currency by organically growing their online brand and promoting it through online advertising. As the founder, what I’m the most proud of is our relentless focus on working with less businesses so that we can keep the quality and relationships at the forefront of our priorities. When you work with us, you are not just another client name in a database, you are someone I will personally have met with, sat down to talk about ideas and strategies with, and will actually get to know and build a relationship with. That last part, the relationship with each and every one of our clients, that’s what I’m the most proud of and without a doubt sets us apart.

Do you look back particularly fondly on any memories from childhood?
Growing up in Boston it gets very cold, something you don’t appreciate as much when you live through it year after year. Now after living in LA for just a few years though, some of my favorite memories would be the days when I’d wake up and see feet of snow outside my window, I’d run to my TV, turn the news channel on, and pray that it would name my elementary school as one of the many schools closed that day. If it did, it meant I’d be able to bundle up with my sister get some money from my parents and run around for the rest of the day outside having snowball fights eating all the snacks from the local bodega we wanted. The best part was when we made it to one of our favorite dinners and got hot chocolate.

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