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Meet Melissa Anderson of Boxtheoutside Coaching & Consulting in Mid-City

Today we’d like to introduce you to Melissa Anderson.

Melissa, please share your story with us. How did you get to where you are today?
I am originally from Boca Raton, Florida and my mother worked in the retail industry my entire life. This is most likely why I ended up in fashion. I used to re-arrange outfits and accessories in her stores for hours and play “office.” I always wanted to run businesses from a young age…

During my junior year at University of Florida, I had the incredible opportunity to move to New York to work as a summer intern at the JCrew Corporate offices. Jenna Lyons, the Creative Director at the time (and still my north star), walked into my first fitting and my life was forever changed, I knew what I wanted to do when I grew up.

After I got my BS in Textile, Design & Construction from Florida State University, I moved to Los Angeles where I worked retail at Barneys New York and bartended to get my foot in the door. I got my first real break in fashion, landing a wholesale sales job as an assistant to (my now best friend and one of the greatest mentors), Sarah Lassek at BCBGMaxAzria. I worked in LA and eventually moved to New York to continue my fashion career, working my way up through organizations like True Religion Brand Jeans & BLK DNM. I eventually returned to the sunshine and palm trees of Los Angeles (and ended up marrying my) long distance boyfriend.

My career journey took me to WGSN Trend Forecasting and then Sarah hired me (once again) to lead as the National Sales Director at TOMS shoes. It was an incredible experience, and a rare opportunity in the fashion industry to be a part of something new and innovative- supporting a cause and having the opportunity to travel to countries to actually put the One-for-One mission into the world to help others. I joined the wellness movement, as the global VP at Onzie Active apparel, and after 18-years of building and lead strategy, global initiatives, motivating teams, and develop partnerships around the globe, I decided to launch Boxtheoutside Consulting.

In 2018, I realized the people, products and processes part of what I helped brands build was only part of my role as leader and consultant, so I spent a year to become a Certified Professional Coach and Energy Leadership Master Practitioner through Institute of Professional Excellence in Coaching. Now I help entrepreneurs, teams, executives and leaders optimize their goals and strategies to achieve sustainable-long term success! I’ve extended Boxtheoutside Coaching & Consulting, to incredible diverse organizations like The Grammys and 1Hotels and have contributed my leadership and coaching insights to Fast Company & Staples Spotlight.

Los Angeles has been a launch and landing pad for me in my personal and professional journey…and I’m excited for what we can build together next!

Has it been a smooth road?
My journey was diverse, tumultuous, inspiring and (uniquely) mine. I would call it anything but smooth…

I had to work as a bartender on/off for 10-years to pay the bills and to help me move across the country (twice) before I got into the corporate world. I never thought I’d be able to break into the fashion industry since I lacked networks in major cities due to growing up in South Florida and attending school there. It felt like a constant stutter step into my career and roadblocks is all I saw.

I honestly didn’t love sales in the beginning, I gained my degree in design, so I thought I wanted to be a creative…but the world had different plans. It was the retail hey-day, and the high paying jobs were in sales….but skip to 2008, when I first moved to New York (with no job.) Not great timing to say the least, and I was job hunting with everyone after the recession. The entire retail climate changed after that. Budgets were cut, teams grew leaner, and sales were either down or down(er), not to mention fashion was a tough business. Fickle, hard, and cut-throat. Sometimes I was up, and sometimes I was down but that was the fashion lifestyle.

Everything changed after 2010-social media, Instagram, retail, e-commerce, mission, sustainability- that’s the beauty of fashion and of trend…it’s ever-changing. So I learned to become nimble with trend and in business and help others figure out how to do that as well in a time of constant change. I like to think of it as, instead of reacting to the change, we are now responsible to create the change we seek. Welcome to the future. The journey is the fun part.

So, as you know, we’re impressed with Boxtheoutside Coaching & Consulting – tell our readers more, for example what you’re most proud of and what sets you apart from others.
Boxtheoutside is a nod to my perspective as brand. My entire career journey was founded on the need to think outside of the box… I had to become resourceful in creating opportunities for myself, my teams and my organizations to be successful in their journey. The fashion industry taught me to think creatively about approaches to challenges (and all types of people- customers, clients, partners, leadership, co-workers, buyers, etc.) to help motivate them through synergy and partnership thinking.

As a former executive leader and business strategist for global brands, I have had the pleasure of developing product initiatives at the global, regional and organizational level. I’ve built, developed and coached world-class teams and helped to create strategic roadmaps for success for large corporations and emerging businesses alike.

Boxtheoutside Coaching & Consulting offers programs, executives, entrepreneurs and organizations the power of perspective through guided expertise and coaching toolkits. I help groups solve for the “white space” in creating that new reality that you want for your business or self. This work is about optimizing the work/life you’ve been creating all along so that you can achieve sustainable, long-term growth and create (unforeseen) opportunities for your bright future.

Let’s touch on your thoughts about our city – what do you like the most and least?
Like(s): palm trees, sunshine, the beach, dog-friendly, access to great salads/organic food, Dan Tana’s, California lifestyle, The Bel Air Hotel, the history, the hiking, the vast array of cultural influences, surf & skate culture, old Hollywood, the amount of Wholefoods, great sushi, Big Sur/Wine Country/Palm Springs the Rose Bowl, the old rock/ska vibe, it’s close to Japan.

Dislike(s): the smog, step-and-repeats, driving/the 405, real estate, when I have to take a meeting in the OC/Long Beach when I have to go to the valley, parking in garages, validation, no rain, pachouli, feeling guilty about ….not only eating plants.

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