Today we’d like to introduce you to Sam Abrahart.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started my career in the fashion industry working in-house for brands for around six years. I think that I’ve always been an entrepreneur at heart and knew that one day I would start a business of my own. That day came in January 2017 when The Mayfair Group was born. It began as a brand representation company that offered services of social media, sales, creative content and public relations. Today it is has evolved into much more than that!
We want to disrupt the typical “agency model” and revolutionize what it means to be a service-based company. Anyone can put together a PDF package with services and pricing but I believe it’s better to put your money where your mouth is and SHOW brands how they can grow by doing it yourself. So we created this whole curated Mayfair lifestyle that now has amassed a huge, cult-like following. Over the past six months we grew our Instagram from under 10K followers to now over 150K, and our content has been featured on the Instagram feeds of Cosmopolitan, Forever21 and REVOLVEBeauty. By using our own platform as a guinea pig to test out what kinds of campaigns are successful we are able to then roll those successes out with the brands we represent. We’re trying to turn the fashion service-based industry upside down and bring an innovative approach to every service we offer. We see SO much potential for Mayfair and honestly the sky is the limit for what we want to do!
Has it been a smooth road?
It definitely has not. Running a business is honestly one of the hardest things I’ve ever had to do in my life. It can consume you at times but I wouldn’t trade it for the world. I do think that so many people venture into starting a business prematurely. If I could give any advice it would be to get as MUCH EXPERIENCE as possible before taking that leap. Knowledge is power! Also, know what you are good at but more importantly, know what you are weak at – then get people around you that are good at those things. You will not have a work/life balance for the first couple of years but always keep the big picture in mind. Hopefully one of these days, all the long hours, sleepless nights, and time away from home will pay off… and by pay off I mean allow more flexibility to spend time with family, etc! Finally, make sure you are in it for the right reasons because if you aren’t – it will get very old, very quick. You have to LOVE what you do with every ounce of your being!!!
So, as you know, we’re impressed with The Mayfair Group – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are a full-service brand representation company. We offer services of sales, social media, public relations, creative content, and graphic design. We did not want to just be a company that preached we can grow your “brands following,” we wanted to show you how we can grow your following by building our own. Everything we’ve done has been through hard work, innovation and organic relationships. We have never paid ONE dollar for ads, followers, promotion – nothing. It all comes down to hustle and building relationships – thats how a business should be built! I guess what sets us apart (besides the badass team we have) is that we are one of the only service-based companies that has built a platform like we have. We also have planned huge collaborations, events, social and PR campaigns for brands and helped put certain companies on the map. Our goal is to continue revolutionizing the service based industry and continue helping to build brands we believe in. All of that and have a lot of fun along the way!
Let’s touch on your thoughts about our city – what do you like the most and least?
We love LA! We are based in Scottsdale, AZ but the majority of the brands we represent are LA-based. We definitely want to have an LA office at some point in our lifetime. Good food. Good weather. Good style. LA has it all 🙂
- Follow us @themayfairgroup
- Website: www.
- Email: Brielle@
@themayfairgroup for all image rights, Models – Megan Heaton; Luisa Piou