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Meet Maya Haddad

Today we’d like to introduce you to Maya Haddad.

Thanks for sharing your story with us Maya. So, let’s start at the beginning, and we can move on from there.
Creatively, my first love was dance. As I grew up, I learned that stories could be told through different mediums. Eventually, I learned to write and pursued a degree in English, with an emphasis in Writing/Journalism. After graduating, and frankly feeling disillusioned, I worked different production jobs, from event production to film production.

I finally picked up a camera and completed my toolbox of crafts. I lived in Chicago and Belgium, creating content and mainly exercising my journalistic skills by covering the music industry. I began a production company with a friend, and we set off creating over 50 passion projects for companies and brands across the globe.

When I came back to my beloved Los Angeles, I knew that it was time to build roots and I saw this city for the magical place that it truly is. I am now a freelance as a content creator and writer, managing content for magazines, creating independent film projects for artists, and writing and managing projects for companies. No matter what medium I use, I imagine everything as a story, an oral tradition, set to the rhythm of the dance.

Has it been a smooth road?
It has definitely been a rough road! I can’t help but smile as I write that. The tough moments have been surreal at times, but overall, as I linger in retrospect, I feel like a wise cackling old lady. I’m still in my twenties, but the challenges taught me to grow up quickly and to sharpen my business acumen.

The struggles included basic frustrations like flaky collaborators or impatience as I awaited my breakout moment or project. The darker struggles mostly included uncomfortable moments, or forms of harassment, by men who I might have perceived as mentors or who were even my superiors at work.

Moments like that make you grow up quickly and teach you to trust your intuition. Navigating different industries can be tricky, but if you learn quickly, never undersell yourself, and trust your foundation, you won’t lose your footing. Eventually, I learned to be bold and to trust true mentors and friends.

We’d love to hear more about what you do.
I am a multi-media content creator. I pursue projects that expand on the identity of a company or brand, or that dive deeper into the intimate crevices of who they are. My bread and butter is definitely writing. I write stories for publications, copy for sites, as well as documents, campaigns, and projects for brands and businesses.

From writing expands production. I can produce or direct a video or photo project, from the art-forward to the journalistic. I come in and transform your brand or product into a story, fully encompassing your vision.

My favorite projects from 2018 were an art-forward brand book for a company filled with photos and stories, a series of creative videos exploring the release of a fashion collaboration, and a video project profiling an inspiring female restauranteur here in Los Angeles.

Let’s touch on your thoughts about our city – what do you like the most and least?
My favorite thing about Los Angeles is its layers. People are often distracted by the facade of Hollywood, but that is not LA. Our city is layered with different cultures. These cultures both mix and contain themselves within and across vibrant neighborhoods.

These layers of people deliver different crafts and work, whether it is a lawyer working in a high-rise office building, or a street vendor perfecting their product on a bustling sidewalk. Our nature is layered, as well. We have mountains, deserts, and, of course, the ocean. All of these environmental frames inform our regions and our perspectives.

Living in Koreatown, I see these layers every day. I see the community every day. I hear different languages, eat the best food, and happily walk from business to business, investing and taking part in where I live.

Los Angeles has everything and everyone. We eat, dance, work, and deliver our best selves for our city, regardless of the industry in which we thrive.

If I had to pick something to dislike, I think it would be people’s investment in the facade. I have to be honest, it can be exhausting and alienating. In LA, like other major American cities, people are quick to tell you who they are (IRL or online), instead of showing you in a genuine way. I think it is contagious.

I see people get swept away and begin to invent an identity that overcomes them to the point where it feels like you are walking amongst advertisements or IG feeds versus actual human beings.

Contact Info:

  • Website:
  • Phone: 7146068448
  • Email:
  • Instagram: @maya_asma_yvonne

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