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Meet Maxim Mamurov of Expressyourlook in Sherman Oaks

Today we’d like to introduce you to Maxim Mamurov.

Maxim, please share your story with us. How did you get to where you are today?
I was born in Russia in Moscow. After I graduated high school, I decided to join the army. As I served in the Special Forces, I was the team leader of well-trained soldiers. After two years of hard work in the army, I returned home and got a job at a spinning mill where my father worked as a manager and head of the department. Very quickly, I realized that this was just a stepping-stone and was not a place where I would like to continue working. I quit and started job-hunting for something that would bring me pleasure.

Soon after that, I found interest in shoe design and I became an apprentice with a shoe designer in his own shop. I learned everything I needed to know after working with him for several years. I finally gathered the courage and bought his business and started working for myself.

Fast forward a few years later, I met a famous Russian designer who asked me to be an actor for a music video. That was something new for me so I accepted the part and I realized that this is what I want to do in my life. This was the beginning of my career as an actor and model.

I sold my shoe business and devoted all my time to the art in acting career. For seven years, I was a successful working model and actor. During this time, I landed five feature films and I have more than 200 publications for magazines and TV commercials.

My love of photography came at a time when I was working as a model and an actor and spent many hours working on a set. Learning from talented photographers and directors, I found a passion in photography.

I traveled a lot, I visited 35 countries and in some of them I stayed for many months to study the culture and local life. Traveling became very addicting for me, and each time I returned home, I instantly planned another trip.

My love for photography and adventure led me to India, to this wonderful country with its rich history, culture, and spicy food. India became a turning point for me in my life, where I met my spiritual mentor who taught me the secrets of meditation and yoga. He opened up a whole new perspective for me in this world. A world of spirituality and self-knowledge. He also introduced me to Ayurveda (this is an ancient Indian science of balanced nutrition and life without disease). After returning from India, I had completely changed my lifestyle. I saw how my life changed for the better and the right people came my way.

In 2007, I first visited New York and then I realized that this is the city I want to live in. A few years later, I moved to New York and my career as a photographer began there. During that time, some of my work has been published in various magazines.

I met my wife and she was at this time into styling and fashion she introduced me to many aspiring models I started shooting editorials with and it all too off from there. I left the modeling world as soon as we moved to California and purely have been focused on my career in photography.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The best challenges in my life has been becoming a father so quickly when I met my wife maintaining our relationship and working as an entrepreneur I would say if none of this would happen, I would probably still be in Brooklyn NY modeling and have my photography as a hobby. My obstacles have brought me out of my comfort zone and having a loving family have made me stronger and more devoted to become a great photographer and really showcase my vision.

Another obstacle is that I have passion in all areas of photography, whether it is to capture peoples essence in a portrait, street art, and editorials. I have tried to focus on one area of it but it’s difficult so I recently decided to make all of it work.

So my struggles has only brought me to other paths that I know will lead to success. My English hasn’t been the strongest but that’s something I’m working on on a daily basis.

Alright – so let’s talk business. Tell us about Expressyourlook – what should we know?
My photography more than just taking pictures I love doing videos as well telling a story whether it’s still or moving. I see my work as art and its pure pleasure for me that it feels ridiculous to get paid for it. I realized I was lacking in the business side of it all so I took business and sales classes which brought some confidence in how I could implement photography and sales. After a while, I jumped into something called MITT which is a Mastery in Transformational Training, this led me to take all of the courses and I’m now in the leadership program.

The training is kind of like a Tony Robbins coaching and to release past blockages and fears we might have. THIS has led me to explore my photography on another level. For instance, when I work with actors and their portraits, I have been able to use some strategies called NLP (neuro-linguistic programming) sessions and it has opened up a new world of bringing out the best in them. I do want to direct the photo sessions in a way to bring out the vision and art I have in any story it may be I like to create a story and bring on a team and lead them into my vision.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
When I got into photography, my wife became my muse and one day she had a gig with some excellent photographers Dae Howerton and Dallas Logan I went with her as they had Their Light is Light workshop I learned so much about studio lighting in one single day so I’m very grateful for that.

I can also say that I’m grateful for my past experience in modeling and the commercial world I worked in as I learned being on set and being the object of photography.

My wife and my family who has been pushing me into seeing the best in me and my skills and my art.

Misha Vaynberg who is an excellent director who is now inspiring me into storytelling in cinematography.


  • Portraits starting from $150
  • Editorials starting from $500
  • Commercial starting from $1000
  • Video starting from $700

Contact Info:

Image Credit:
Gloria Mamurov, Jolie Mamurov, Mia Mamurov, Alona Korzun, Olga Cerpita, Micah Dix, Lala, Evgenia Bogomolova, Ekaterina Lakhminova, Monte Bezell , Karina Bezell

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