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Meet Maureen Aladin of Fragrances of Wine in West Hollywood

Today we’d like to introduce you to Maureen Aladin.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Fragrances of Wine is a family owned business. My eldest sister identified the company as a unique and amazing product from the South of France. My siblings and I fell in love with the scents and acquired the business from a wine expert who teamed up with a master perfumer in Provence, France to create the scents. Fragrances of Wine is a custom line of perfumes inspired by the scents found in red, white, rose and sparkling wines. The line was recommended as a beauty must-have by British Vogue and Elle magazines.

Has it been a smooth road?
The beauty business is not easy to break into. There are brands that have been in existence for centuries, and a fresh new online brand can easily get lost amongst a massive sea of scents. However, Fragrances of Wine is such an intriguing product, the inevitable struggles of breaking in are not unbearable. We are mainly an e-commerce business and our customers get to smell our five scents from our free samples and at various wine festivals and beauty events.

So let’s switch gears a bit and go into the Fragrances of Wine story. Tell us more about the business.
We love that our fragrances are associated with wine. It speaks to the person who enjoys brunching with her girlfriends, loves going on trips to the south of France, has an exquisite taste but doesn’t have to break the bank to own a luxuriously unique item, and always looks to live a #fragrantlife.

As the CMO of the company, I created the #fragrantlife marketing campaign. It’s defined as the person who wants to live their best life in every possible way. Our FOW girl or guy LIVES to enjoy life and does so while being their best selves. They are never too serious but know how to get things done. They strive for a healthy body & healthy mind. Peace, happiness, love and some really good wine makes for the most #fragrantlife.

I am most proud of how we are rebranding the company. We’ve just released our latest scent “Connoisseur” which is a unisex fragrance. We describe our five scents as:
-Sparkle is for the bosses in the boardroom who never cease to shine.
-Rose de Provence is for the young and free-spirited whose fav drink is currently #yeswayrosé
-Blanc is simply for the sophisticated.
-Connoisseur is for your guy or you. It’s unisex, baby!
-Noir is for your Nana.

FOW isn’t your typical fragrance in that it isn’t associated with a famous celebrity or advertised with a scantily clad model. We actually love that we’ve sparked the conversation on what it is people like about their fragrance. Most people can describe their shoe style, clothing style, hairstyles, or foods they love, but it’s interesting to hear them articulate what type of fragrances they love. One couple said, “I don’t want my girlfriend to smell like baby powder,” another guy said (when asked what his girlfriend smells like) “woman, she smells like a woman!”

How do you think the industry will change over the next decade?
Pop-up shops and true experiences via experiential marketing will usurp the traditional need to own a brick and mortar. The industry is digital and will continue to move in that direction.


  • Mother’s Day Sale 30% off all of our full-size bottles
  • Our travel size bottles retail for $25 US
  • Our full-size bottles retail for $98 US

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