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Meet Matthew Schildkret and Thomas Brodahl of Late Sunday Afternoon in Venice

Today we’d like to introduce you to Matthew Schildkret and Thomas Brodahl.

Matthew and Thomas, please share your story with us. How did you get to where you are today?
All seems like a flash to me. I had just moved to Venice after a stint at the Obama White House as an urban planner at the Council on Environmental Quality. A month after I moved to Venice, my father passed away from cancer. When I came back I started to paint a large-scale oil collection themed after the experience of losing my father to be shown at The Otheroom in Venice. Not long after that summer, I helped start Occupy Venice in Windward Circle. After a while of sleeping in the traffic circle, myself and the other homeless people were freezing at night, so I snuck into the back of a local fabric store and taught myself how to use their sewing machine, and produced 12 scarves. I made one for myself and 11 for the other people in the circle. Not a week later a woman and her husband at Venice Beach Wines asked me if she could try on my scarf. She slapped her husband and said “Give him whatever he wants for this”. It was as the husband was giving me the money that I realized that I loved making these and there were more to come.

Soon after, I sold my car to get my first apartment in Venice and began making scarves out of my studio. After a short while I began knotting and blessing the scarves as I wanted to infuse the passion for life into the material so my customers could learn to teach themselves the magic I had learned how to cultivate. I worked craft shows and tradeshows for 5 years and built my brick-and-mortar store in 2015, in Venice.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Smooth road def not. I would not say it has been rocky either. The hardest part of this journey has been comparing myself to other businesses and people in the world. The struggle of running a business mixed in with living a life that inspires me. The struggle is real but it has not just been simply a business struggle although there are many. Small business struggle for attention, audience, money, momentum, and growth. Fortunately, the struggles that I have had in my path have all taught me valuable lessons about myself and the path I am on. One of the biggest struggles is spending money on people who claim they can help you whether it be PR or Operations and you are a small business but need the help. So you pay them and wait for it and nothing happens and you are out the money. That struggle is super real not only because of the loss of money but the feeling of disappointment.

So, as you know, we’re impressed with Late Sunday Afternoon – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Late Sunday Afternoon offers one-of-a-kind ascots, handkerchiefs, blankets, and, yes, scarves, all handmade on-site by Schildkret. What I tell everyone is, “I knot and I bless this for you so you can learn how to bless yourself, and when we learn how to bless ourselves, we create a positive vibration inside, and we project positivity outside. When you buy my scarf, whether you look at it, you wear it, or you remember it, it’s a chance for you to bring yourself into your own mindfulness practice.

I specialize in shifting people’s experience. When you come into my store you are thinking wow this store this or that. But what I am really up to is enchanting you as soon as you walk in with magic. Magic to consider that if you can become aware of your own inner nature and thoughts you can shift the vibration and effect the world outside once you acknowledge the world inside.

When we sell you our goods whether it is a book or ascot we want you to know how much we appreciate your curiosity. We will make a heart center connection with you and teach you that if you practice blessing yourself you can bring peace to the world.

What I am most proud of is that we love to gift. Meaning that every day we gift our customers our products simply because we want to. I believe this is Happy Commerce. A way letting these people know our intentions are not just about their acquiring their money but gaining their trust in a greater pursuit. Giving is Receiving.

So, what’s next? Any big plans?
The future plans for LSA likely include more webisodes, another 2 stores in the next 2 years, and more public social face to teaching magic to those who want to learn!

Pricing:

  • Small Scarves $120 Reg. $160 Silk $320
  • Neck Ties $60 to $120 for silks
  • Bandanas and pocket squares $40-$80

Contact Info:


Image Credit:
Sebastian Artz

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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