Today we’d like to introduce you to Matthew Schaefer.
Matthew, please share your story with us. How did you get to where you are today?
I’m ten years into living in Los Angeles, and I still find myself exploring new areas and inspired by what the city has to offer. Most of my life, I have been involved in music—either classical performance and composition, or songwriting and moonlighting as a piano man. While trying to make ends meet as a musician, I worked my way through college and my first years in NYC in hospitality as a barista and bartender. That evolved into an incredible journey working for global sprit brands, composing for national commercials, developing products for beverage start-ups, and perhaps most rewarding, starting my own business. Now, as a new business owner, I am proud to integrate who I am into the values of my business. My new company Beverly Chills brings the benefits of hemp-derived CBD in a fresh, engaging, and exciting way. We developed water-soluble beverage drops that can be added to any liquid (hot or cold), are fast-acting, and are 800% more bioavailable than a conventional CBD oil. We know that CBD is still a very new category so we have also prioritized the important component of education.
When I tried hemp CBD for the first time, I didn’t immediately notice its benefits. A friend recommended I try it after I mentioned to him that the weekday happy hour and nightly glass of wine was no longer helping with stress relief. Admittedly, I was skeptical but I trusted him so I gave it try. Pretty quickly, I realized that my outlook improved, my anxiety faded, and I was able to keep a calm focus during times of heightened stress. Not only was I going through a shift in my career, but I was also going through some stressful life changes. Hemp CBD came into my life at the perfect time.
As a basic starting point, CBD stands for Cannabidiol and will not get you high (our formula has no THC). I started to use CBD beverage drops in my coffee in the morning and began swapping them out for my nightly cocktail or glass of wine in the evening. I was waking up with a clear head, I stopped suffering from generalized anxiety, and I was able to stay focused on my work. A great side benefit was that my inflammation and post-workout pain was no longer keeping me up at night. After more research, I realized I wasn’t the only one benefiting from CBD- people across the country were using it for a variety of needs.
Once I experienced firsthand how effective it is, I set out to create CBD products to assist others in mood stabilization, stress and anxiety reduction, and inflammation. With Beverly Chills, my primary goal is delivering the power of hemp-derived CBD in a format that is effective, delicious, safe, and convenient. Self-care takes many forms, and it takes time to discover what works best for each of us. No matter what your routine is, Beverly Chills is here to help you along your way.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the biggest hurdles for me has been the lack of access to institutional knowledge around pitching investors, fundraising, and learning the industry jargon. It has taken me many years of research, asking loads of questions, and attending seminars and conferences to feel confident enough in my skills and business acumen.
As a queer man living in Los Angeles for the last ten years, I’ve been involved in the LGBTQIA+ community expanding our reach, taking up space, and building brands and businesses that have historically been more difficult to fund and get off the ground. Recently, I see more of our entrepreneurial ventures getting the awareness they deserve. Simultaneously, we are seeing ourselves represented in more real and authentic ways. While there will always be more work to be done, getting to this place has been a long time in the making.
Beverly Chills – what should we know? What do you do best? What sets you apart from the competition?
Beverly Chills has officially launched our e-commerce business with our first product- hemp-derived CBD nano drops made to dissolve in any liquid. Some key differentiators include: 1) The small particle size which allows your body to absorb much more (up to 75% more) than conventional CBD oils. 2) Convenience and versatility to add it to any liquid you prefer (it’s not a coconut oil meant to be put under your tongue or swished around your mouth). 3) The potency means our nano drops will go further than your typical CBD tincture. There are more product offerings in the pipeline, but our nano drops will always be the foundation for any future offerings.
I am most proud of our brand ethos. There is a lot of creativity involved in developing a brand, and it’s something I’ve been looking forward to working on for a long time. With my background in music and production, I recently worked with an incredible team of friends to create our first short video demonstrating Beverly Chills in action. Mynxii White directed, and she and I worked together on a shoestring budget to create something we’re both really proud of! I hope you’ll check it out on the website.
What moment in your career do you look back most fondly on?
We recently partnered with High-End Creatives on the first CBD pop-up at West Elm on Beverly Boulevard. It was here that we were able to connect with our first customers, answer some great questions, and hear about why people are turning to CBD over other alternatives. We made some delicious non-alcoholic cocktail samples for guests to try on their weekend shopping spree and received some incredible feedback on our product. It was a hugely validating experience overall!
- 450mg bottle of nano beverage drops is $99 with free shipping on our website
- Look out for promo codes and specials on our Instagram @bevchills
- Website: www.beverlychills.com
- Email: firstname.lastname@example.org
- Instagram: bevchills