Today we’d like to introduce you to Matt Couchois.
Matt, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’ve been playing music in some way since I was very young. My mom is a piano player and my dad is a singer/songwriter who made records in the 70’s with Warner Bros. under the band Ratchell. I learned a lot about writing from him. I started my first punk band when I was 13/14 called, Untutored Youth playing drums. Then graduated to hardcore and then more melodic rock playing the piano in my teens. My last band was called Max and the Moon and we were together for almost 8 years. That’s where I learned the most about writing/singing/producing/playing live. It was an incredible experience learning all about the industry and how to really make a record. Now I write/produce music under the moniker Rows. On record, it’s mostly just me working in my room producing most of it myself. I then take it to my label (WAXltd) in Hollywood where Wally Gagel and Xandy Barry (producers at the label) help me add or take away to bring the songs to the next level. Then my brother tracks drums and then they mix and send to mastering. It’s an incredible thing to bring something to life from scratch on your own and see it come to full fruition.
Has it been a smooth road?
Not at all. It’s been very bumpy but anything worth doing will have its struggles. A lot of struggles lie in just being patient and working at your craft diligently. I’ve been a part of everything from tour fights, lawsuits to major label A&R’s and label presidents flying out to see shows. All of it amounts to nothing if your not patient and hone your craft so that when the time comes you know who you are and what you want.
We’d love to hear more about your business.
I’m a singer/songwriter/producer under the moniker Rows.
Is our city a good place to do what you do?
LA is widely considered the “mecca” for musicians to start a career but it definitely isn’t necessary to move here to “make it”. With technology, you can do so much from just your bedroom if you just keep your head down and pump out as much music as you can. I will say networking at shows in LA does help but again, it all comes down to the quality of your music.
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