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Meet Mary Price of ocean+main in Santa Monica

Today we’d like to introduce you to Mary Price.

Mary, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
As a self-confessed lover of caftans, travel and the ocean, I’ve had the desire to pull my passions together for years.

In my career as a designer and buyer for luxury brands, I was doing work I enjoyed, but I found myself growing weary of the fashion system and my place in it. Seeing the tremendous waste in the industry, like the copious amounts of water used to print, dye and treat fabric, and, watching perfectly good bolts of fabric be pitched in the bin for no good reason, I knew there had to be a better way.

My love of caftans started as a child in Hawaii, watching my Mother and her friends float effortlessly across the lanai; exotic, free, and happy in their flowing caftans. As an adult, the caftan remained a perpetual source of inspiration and it has sent me to thrift stores and flea markets across the globe in search of the perfect caftan, kurta, kanga, dashiki, kimono, or tunic. Every culture, every climate, every gender and every period in history has had their version of this quintessential garment, each more inspirational than the next.

It was in Los Angeles that I found my tribe, other ocean lovers dedicated to preserving this precious eco-system and caftan lovers who encouraged me to make my own. One caftan became two, then five, and after a trip to a warehouse filled with unused fabric, a path for ‘better way’ became more clear. ocean+main became a way to do things differently – a way to put people, planet and purpose first and a way to pay homage to the rich history of the caftan and be mindful of my two mothers; Mother Earth who sustains us every day and the original inspiration for it all, my sweet Mom.

We hope our small changes help make a difference in our big world.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Starting the business was smooth, but quitting my job to do it full time was completely unnerving.

Building and growing the business has been such a labor of love, full of trials and struggles. On those tough days, however, one email from a customer letting me know how much she loves her garment and how much she appreciates our ethos and her entire o+m experience makes it all worth it.

We’d love to hear more about your business.
We specialize in luxury, eco-friendly caftans and tunics inspired by the ocean, made on the main street. Ethically sourced and locally made in Los Angeles, we strive to put people, planet and purpose first.

We use zero or trace amounts of water in our production and use zero single-use plastic. We only produce using upcycled fabrics or fabrics from artisan and sustainable mills.

At ocean+main, we love the ocean:

We love being in it, around it, near it, but most importantly SAVING IT! Responsible water usage and water conservation is a pivotal part of what we do at ocean+main. We are proud that many of our styles require zero water in production, but to ensure quality, some of our fabrics need a rinse. When necessary, we only use recycled and reclaimed water in trace amounts.

We love all things natural:

Protecting the ocean and all things natural is our raison d’être. Each year the garment industry prints, dyes and treats millions of yards of fabric and what isn’t used in production gets sold off. We love to find these beautiful fabrics and re-purpose them for you. Using up-cycled fabrics means we aren’t further taxing Mother Earth’s limited resources. When we work with a fabric mill or artisan, we ensure no fixatives (the really bad stuff) are used for the dyes and the water is 100% recycled.

We love main street:

All our garments are made in Los Angeles which means we are supporting local artisans and keeping production at home in the US of A. Made in the USA also means we aren’t shipping garments over a continent and an ocean before they get to you.

We love up-cycling and re-cycling and hate plastic:

All ocean+main garments are shipped from our site in a re-usable cotton bag, perfect for using over and over again for travel, organizing, and storing. None of the items shipped from this site are in single-use plastic bags.

No single-use plastic is used in production.

We love limited edition:

We might make 5. We might make 50.

All ocean+main garments come with a numbered hang tag so you know exactly how many were produced and the provenance of the fabric.

Contact Info:

  • Website:
  • Email:
  • Instagram: @ocean_and_main
  • Facebook: ocean+main

Image Credit:

Andres Razo Photography

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