Connect
To Top

Meet Mark Mastrandrea and Jeff Cole of IKONICK

 Today we’d like to introduce you to Mark Mastrandrea and Jeff Cole.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
It started as a side hustle with my partner (Jeff Cole, the designer) and Me (I handle the business) in late 2016. Jeff and I had worked together for eight years and never really had something that was “ours.”

In March of 2017, we start investing in digital marketing and the company began to take off. We actually worked from 5-8 am and 7 pm+ for the first two million in top-line revenue. As the company grew, we eventually went all in.

Since then, we have partnered with Scooter Braun, Gary Vaynerchuk and got a slew of licenses: Muhammad Ali, NBA, Marilyn Monroe, and Elvis Pressley. We’ve gotten to where we are today through sheer hustle; we are now further expanding our team out.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No; nothing worthwhile ever was. This was our first company that was solely focused on “e-commerce” so in the first few months it was a big shock for us to see how people operated in this space; its very cut throat.

This actually helped us zone in and optimize our core competencies, and separate ourselves. Building a team from scratch always is a challenge; managing people of all different personalities.

We’d love to hear more about your business.
Our company focuses on selling affordable art (90-750$) that revolves around motivation/pop culture.

We are known for our unique designs and storytelling; we focus heavily on creating content for social and our YouTube Web Series. Also, we have a ton of licenses (NBA, Ali, Monroe, Elvis). We also are known as the first company to really break through on social media with affordable art…

The thing we are most proud about is the fact that we aren’t really an art company, we are an idea – an idea that hard work and hustle can really pay off. When people look at our art, it evokes an emotion…

What sets us apart in the art space is always evolving from content, design and strategy perspective.

What were you like growing up?
I grew up in East Meadow, a small town in Long Island. I had a very supportive family; my father worked on Wall Street, my mother was a speech pathologist, and my sister was a big student-athlete, a year older than me.

Growing up I was a big soccer player and always prided myself in being able to adapt and hang out with people of all different races/personalities etc. I always pushed the button (Was a bit of a trouble maker) but did well in school and extracurricular activities.

It wasn’t until college (University of Delaware) where I found my passion for hustling (entrepreneurship) I was that guy that always found out a way to make a buck.

Pricing:

  • Art goes from 90-750$

Contact Info:

  • Website: ikonick.com
  • Email: mark@ikonick.com
  • Instagram: @markbrazil @ikonick @cole (partner)

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • LA’s Most Inspiring Stories

    Every neighborhood in LA has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    Local StoriesNovember 23, 2020
  • Portraits of the Valley

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesNovember 20, 2020
  • Portraits of Hollywood

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesNovember 20, 2020
  • Hidden Gems: Local Businesses & Creatives You Should Know

    Every day we have a choice. We can support an up and coming podcaster, try a new family-run restaurant, join a...

    Local StoriesNovember 19, 2020
  • The Thought-Provokers: Celebrating Artists & Creatives

    LA has always had an artistic soul.  The culture and heritage of our city, like most great cities, owes a tremendous...

    Local StoriesAugust 6, 2020
  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us...

    Local StoriesJune 16, 2020
  • VoyageLA Podcast: Meet Katrine Fenger

    We had the good fortune of sitting down with Katrine Fenger. She has a phenomenal story and she was kind and...

    Local StoriesMay 18, 2020
  • VoyageLA Podcast: Meet Shakira Reedus

    We’re thrilled to introduce you to  Shakira Reedus. Shakira is an actress, entrepreneur and an inspiring content creator.  We can’t wait for...

    Local StoriesMay 18, 2020
  • VoyageLA Podcast Episode 5: Michelle LaBelle

    We’re thrilled to introduce you to spoken word artist and content partner Michelle LaBelle. Partners support Voyage by collaborating on content,...

    Partner SeriesMarch 30, 2020
Cialis Sipariş Cialis Viagra Cialis 200 mg Viagra sipariş ver elektronik sigara