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Meet Mark Chapman of Everett Andrew Marketing

Today we’d like to introduce you to Mark Chapman.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I had quit my desk job at a healthcare company to work for my sister’s small business (a photography studio in Long Beach) just before the recession. The recession hit only a few months after I started working for her, and we had to quickly find innovative ways to generate awareness and revenue – and we had to do it at the lowest cost possible.

Simultaneously, digital marketing tools like Facebook and Google were becoming more accessible and relevant to small businesses as viable marketing channels to accomplish this. After a few years of working at the photography studio in many capacities and trying out every possible way of marketing the business, I realized my passion for great marketing was stronger than my passion for great photography. I’d put 110% effort into business networking organizations in the community, as well as a long list of digital marketing tools. Both with the goal of driving as much new business as possible at the lowest cost (in terms of both time and $).

The end of my unintentional A/B test between in-person networking and online marketing became very clear: digital marketing was the winner and I was hooked! It was a huge leap of faith, but I knew what had to be done: I had to turn my focus completely to digital marketing. The opportunity was just too great, and the start-up costs were next to nothing so the risk was minimal and it just made sense. I got my first clients by advertising on Craigslist as an independent contractor, and to supplement my income I waited tables in the evening. It took years to build a book of clients that could support myself and a few team members. I made all the classic mistakes of first-time business owners – trying to do everything yourself.

Along the way, I met a business coach named Jackie Nagle. I had known Jackie for several years before coming to terms with the fact that I needed help to wrap my brain around the complexities of running a small business and staying sane. Working with Jackie opened my eyes to developing systems and processes that could be used to scale my business and also deliver consistently great results for our clients.

Over the past few years, I’ve continually refined these systems and processes, re-invested company earnings into hiring talented individuals, and continued nourishing key relationships with long-time clients. These have all worked together to bring us to where we are today, still a “small” agency, but one that is made up of a talented team of people who work remotely across the nation, serving clients across the nation as well.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like any small business owner would say, it has definitely not been a smooth road. Along the way, I’ve learned that in order to grow and scale a business it takes much more than a passion for what you do. My biggest struggle was trying to save money by doing everything myself. I nearly burnt out and quit. I had to learn to part with some of my hard-earned money to hire out what I wasn’t an expert at.

Also, as a digital marketing agency, we are at the mercy of the tools used to deliver client campaigns. Most notably, Google and Facebook are constantly evolving and have been for years. While this is a great thing, it can complicate and/or multiply our workload and make things unpredictable all the time.

Finding the right people to become part of my team was a struggle for a long time as well. Nothing is more important for a service business than the people executing the services, and since we are a completely digital company (with no office), we had to develop effective strategies to overcome the lack of in-person interaction. (Note: We did have an office for a long time, but after figuring this out, I’ve found that our company is actually more effective and productive WITHOUT a traditional office setting – awesome!)

Please tell us about Everett Andrew Marketing.
Our digital marketing agency focuses exclusively on paid advertising campaigns – “pay-per-click” (PPC) marketing as it’s called among us digital marketing geeks. The most common PPC marketing tools you may have already heard of include Google AdWords, Facebook Ads, Bing Ads and any other platform where money is spent and conversion results are expected.

In contrast to many other digital marketing agencies, we don’t “do it all”. There’s no website development, social media content posting or organic search engine optimization work being performed at our agency.

I’m most proud of the fact that we focus on one thing and we do pay-per-click better than anyone else. It’s very tempting to try and do it all, but sticking to one type of digital marketing has allowed us to become the very best at it.

Do you look back particularly fondly on any memories from childhood?
I grew up outside of Buffalo, NY in a neighborhood of homes surrounded by woods, corn fields and streams. And although it’s not a single memory, my favorite memory is playing outside with friends all day, in all types of weather, and only having to worry about making it home by dark.

Contact Info:

Image Credit:
Caught in the Moment Photography

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