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Meet Marissa Pearson of AcuNova LA in Sherman Oaks

Today we’d like to introduce you to Marissa Pearson.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I created my private acupuncture business in order to practice the art of oriental medicine more freely, and to steer as far away from the impersonal customer service experiences of the medically insured paid medical practices that have become standard in today’s times. I want my patients to have all of the best acupuncture, herbal and dietary treatments available. I’m very passionate about herbal medicine and when I go traveling, I love to learn about new herbs and incorporate them into my practice. Last year, I traveled to Ecuador and Peru, and I got a great education about some of the ways people there keep healthy. I have since incorporated that knowledge into my practice and have gotten a few patients interested in these alternatives. I’ve also never been one that’s done well being succumbed by another person’s system of rules and regulations in a corporate modeled business, especially in the health care industry. Most, if not all, can agree that the U.S.’s health care system is in major turmoil. These are major factors in my decision to go solo and open up a private practice.

Many people, including myself, pay too high of a premium and deducible for very basic medical coverage. Millions of dollars are wasted each year on unnecessary tests and prescription drugs that are hurting consumers, but benefitting the drug companies and unethical, money-hungry medical doctors. So, when starting this business, I decided I was going to make sure customer experience was the top priority and that my cash prices are at a reasonably fair rate. More importantly, At this point in my career, I’m only in network with one medical insurance company because of their reasonable rates for both patients and practitioners. If a person wishes to still try to use their insurance that I’m not in network with, I’ll write up a medical insurance claims form for them to try and get a reimbursement for my treatment, which is successful in most cases.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Starting this business required going up a rocky road, with many expenses and losses in good nights rests, but I’m now at a place of contempt and peace. I live and breathe my philosophy on how medicine should be practiced. Once I could only afford to share a space with a colonics specialist, but I now work in a beautiful, clean, and well maintained Victorian building with my own suite and it’s styled to my liking.

So let’s switch gears a bit and go into the AcuNova LA story. Tell us more about the business.
My business is in acupuncture and oriental medicine. The focus of my practice is on patient-centered care. I do my best to make their treatment experience as painless and easy as possible. Acupuncture treatments last a minimum of 1 hour to be sure I cover all of the person’s needs. Ambient music and natural light are always flowing in the treatment room. My intake of the person’s medical complaint is taken very seriously and I like to know as many details about the person as possible to find the root cause of their complaints and to help them get the best care.

Has luck played a meaningful role in your life and business?
Patience best describes getting to where I am today. I believe it’s lucky to have patience because it’s one of the hardest practices a person can experience with life. One of my favorite quotes from novelist Leo Tolstoy is “the two most powerful warriors are patience and time”. While you need hard work, discipline, knowledge, and some sacrifices of finances, it still takes time and patience to see your business come into fruition, and you have to make time for this to happen; can’t just simply go out and find the time. This is also true when it comes to your personal life. For when it comes to finding people and things of good quality, it doesn’t come exactly when we want it too; wishing we had received what and who we wanted to be with, yesterday. The problem is when we give up waiting for our goals to become a reality, we end up getting self-destructive and unhappy, we don’t get what we really want.

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