Today we’d like to introduce you to Ariel Costa.
Ariel, please share your story with us. How did you get to where you are today?
I was born and raised in Sao Paulo, Brazil. My dream as a teenager was to become a live action director, but not for movies, I wanted to work in the advertising field. At the time (2004) since we didn’t have much universities focused on what I truly wanted, I decided to graduate in medias arts. After I graduate, instead I was working on a set I got my first job as a designer intern in a small publisher in Sao Paulo. There I completely fell in love for the design and I brought back my illustrator side that I have hidden since I was a kid. The idea of combine design and movement was a big thing in my early days as a junior designer. I felt in love with the idea that I could still be a storyteller and that my actors should be now graphics and colors. It was a new world with endless possibilities…I realized that I got into the motion graphics world.
Still back in Brazil, I worked for some studios until I opened my own animation shop, where along with two other partners, we ran it amazingly for almost 5 years. Having my own studio taught me that I was born to be a creative individual and not a business man. So I decided to left my studio in order to grow more as an artist. My country has an incredible artistic culture, but unfortunately, we don’t have an industry there. I realized if I wanted to be a better professional I needed to be inspired, needed to be among the best, so I moved to the industry I moved to LA. In LA, I truly believe that I’ve learned so much, I met so many great people and I had great opportunities to find my voice as a professional. In 3 years living here, I worked and studied like a crazy person. but all of this are paying off. I’m starting to have more visibility and creating amazing projects for people that I always admired, like Led Zeppelin, where I was blessed enough to direct a music video for the band.
Has it been a smooth road?
I wish the road could be smoother, but since the beginning everything was tough. When I started in motion Graphics, we didn’t have any schools or any easy access related to this world. I had to be self-taught and learn with the internet back then. Then I decided to move to another country, with a different culture, language, climate.
I moved with my wife, so we both had to leave our family to grown this new life. We came under a work visa, but we didn’t know what a Social Security Number was or what was the difference of an HMO or PPO. The industry was super different that what I was used to in Brazil, everything was wider. My wife wasn’t able to work because she was under my visa. We had a baby in the middle of this chaos. It was super hard…really really hard! I felt that I had to take 2 steps backwards to move 5 forward. We are totally more settle now, we worked hard to get here and my health care is PPO.
Has luck played a meaningful role in your life and career?
I don’t know if I believe in luck… I believe in setting goals. Usually, my goals are not super easy so I take bumpy roads until I get them. Some days are easy and some days are not…. but in the end is all up to you.
Do you feel like there are certain traits that increase the likelihood of success?
Love what you do! Don’t do it for the money, do it for the love and eventually money will show up.
Tell us about your favorite and least favorites things about our city.
I like the quality of life in LA. As I parent I love to spend time with my family at the beach, or parks, or mountains!
There are 2 things that I really hate in LA, one is traffic, two is the spiders! I really hate spiders more than traffic!
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Projects done for Green Day and Led Zeppelin. Both for Warner Bros. Records.