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Meet Marika Adamopoulos of Marika Creative in Costa Mesa

Today we’d like to introduce you to Marika Adamopoulos.

Marika, please share your story with us. How did you get to where you are today?
I always thought I was going to be a lawyer. Actually, I always WANTED to be a lawyer. I was the kid growing up who had opinions about everything, enjoyed conflict because I thought it was fun to debate and unpack points of view and had to perfectly calculate every decision I would make to match my perfectionist personality. I enjoyed being creative; I took painting and drawing classes and documented family holidays and events with friends with my camera, but I saw being analytical and being creative as separate entities.

When Instagram launched, I was totally mesmerized by the idea of not just taking photos to put in a photo album for about 30 people to see over the course of a lifetime, but that you could share them with the world instead. Some of my earliest IG shots were of tea bags and stuffed animals because I wanted to capture anything and everything. Eventually, my iPhone and the family point and shoot camera turned into me saving up for an amateur DSLR camera.

Going into high school, I started getting really good at photography, and people began asking me to do their portraits, family photos, and even weddings! I think I have always had an entrepreneurial spirit, so the opportunity to make money on my terms, versus working at my local Coldstone Creamery, was enticing. However, I was still set on pursuing law, seeing photography as a fun hobby and a fun way to make some extra money.

Obviously, as I’m sure you’ve guessed, I didn’t end up pursuing a career in law. I had one of those undeniable, you know you’re like actually meant to do something in this life moments, where I knew I was supposed to pursue photography for real.

I went to university and received a Bachelor of Fine Arts in Studio Arts with an emphasis in photography and graduated from a philosophy program. I worked full time for all four years of school on every photography job I could get. I did fashion shows, high-end weddings and events, maternity sessions, journalism work, ALL. OF. IT. But even though I enjoyed all of it, I knew I didn’t want to do any of it long term.

When I landed an opportunity as a content creator for a software company, it finally clicked. I loved pulling apart a concept and representing it visually, I loved sourcing props, understanding product and lifestyle genres, and creating work to not just sell a product/service, but to attract that company’s tribe. From there, I hit the ground running to build Marika Creative into what it is today.

Over the course of my career, I have been involved in every single part of the photoshoot/creative process. I’ve been the hair and makeup artist, the bookings manager, the stylist, the accountant, the assistant reflector holder… all of it. I bring my experience into the process with each and every client, making me more than just a photographer, but an extension of a client’s brand. I also grew up traveling the world and my global perspective, along with a thorough knowledge of the creative world and the human experience profoundly affects my practice, both personally and professionally.

Marika Creative is still growing and I see it being so much more in the near future, but I am so proud of where we are and how we serve others.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being an entrepreneur has always come naturally to me, but I wouldn’t say it’s been a smooth road. There is a lot I didn’t know in the beginning, like how to handle the client relationship and or do contracts and invoices, that left me taken advantage of many a time, or letting a client down on certain expectations.

There have been so many sleepless nights, worrying about where the next client would come from or how in the world I’d actually make this business work. I’ve experienced real depression, real failure, and real loss, and I’m sure I will continue to as the years go on, but all of it has made me a better business owner and a better woman, which makes it all worth it.

Please tell us more about your work. What do you do? What do you specialize in? What sets you apart from competition?
Marika Creative is an international collective that provides bold and strategic visual experiences for brands and entrepreneurs that add lasting value to their customers. We combine beautiful, high-quality imagery with strategy and an understanding of the brand to market products and services to a global audience, producing deep and immediate personal connection between companies and their customers.

What sets us, me, apart from other photographers and other creative agencies is that we approach creativity intuitively, strategically, and effectively to deliver nothing but the best of the best every single time. For me, it’s about more than beautiful content, it’s about moving past a sale and into the client’s why. It’s about expressing my love language of adding value to people’s lives and businesses. It’s about hustling hard every single day to set standards. We can’t make our clients a cut above the rest if we aren’t a cut above the rest, right?

And as we like to say:

We are bold. We are service-oriented. We think beyond industry standards. We use a balance of intuition and strategy to deliver the highest quality work. We believe in simplicity. We believe in beauty. We pursue life’s magic. We communicate honestly. We believe in excellence, always. We value integrity. We value openness. We create. We dream.

Has luck played a meaningful role in your life and business?
Instead of the word luck, I would like to call the idea of luck Divine Guidance or God’s hand on my life. Looking at it that way, that is the only reason I am really here today. But I also don’t believe that things just happen or that God makes my choices and that I don’t actually make decisions. I work so hard. I fight for my business. It not working out isn’t an option, which means I have to get up and put in 110% effort every single day to realize my dreams. I believe that the Divine Guidance which comes from God has given me wisdom to make decisions, has allowed opportunities to come into my life, and has helped me have a healthy faith and trust to pursue my dream that propels me forward with hope and joy.

Contact Info:


Image Credit:
Erin Marton Photography, Marika Creative

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