Today we’d like to introduce you to Marianne Angeles and Abie David.
Marianne and Abie, can you briefly walk us through your story – how you started and how you got to where you are today.
Abie and I were schoolmates since kindergarten back in the Philippines. She moved to the U.S. first to study fashion design, while I came over after graduating from fine arts.
One night, when we were hanging out with friends, the idea of building a brand emerged. We started as thrift shoppers in search for amazing finds that we could sell at the night and flea markets of Los Angeles. After doing several events, we realized that there was this demand for fashionable yet timeless accessories. This became a turning point for us, from selling vintage clothing to focusing on designing and making our own pieces.
We’ve always been wary of substandard jewelry that would easily tarnish, which drove us to challenge ourselves to provide high quality yet affordable pieces for modern Angelenos. Thus, Hulma was born.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It was not. The struggle was real and still is. It was hard having a day job while trying to build your own brand and company at the same time. There were so many sleepless nights. Trying to get some time off of work and also juggling our personal lives was difficult.
Alright – so let’s talk business. Tell us about Hulma – what should we know?
Hulma’s name came from a Tagalog word which means to form or to shape something. We are all about hand-crafted, minimalist, everyday pieces that are thoughtfully designed and made.
The brand values the handmade process of every product, using only quality metals and natural stones, to create products that accent beauty with subtlety.
We are very much proud of being able to share the joys and appreciation that each customer experiences. We’ve managed to establish customer engagement through allowing them to personalize their pieces that match their preferences, while still maintaining the brand’s quality and mark.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Both our husbands and our closest friends are the ones who continuously help us on this journey. We would not be where we are today if it weren’t because of their unending support, may it be through photoshoots, inventory assessments or offering a place to crash for out of town events.
- Our prices range from $10 to $80.
- Website: shophulma.com
- Email: firstname.lastname@example.org
- Instagram: instagram.com/shophulma
- Facebook: facebook.com/hulmashop
- Twitter: twitter.com/shophulma
- Other: shophulma.etsy.com