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Meet Marcela Osegueda of Designer Marcela O. Artistry / Haus of Emotions in Hollywood

Today we’d like to introduce you to Marcela Osegueda.

Marcela, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am a Fashion Designer, Makeup Artist and Hair Stylist. I was born and raised in the city of Los Angeles and let me say that my journey was a complete roller coaster. At a young age, I was always interested in fashion, makeup and hair. I used to sit in the mirror for hours at the age of 12 practicing hair and makeup. I would then dress up and create fashion runway shows with my friends and we would fiercely catwalk down my living room. At that age, I had such a sense of fearlessness and I always refer back to that time with pride. In my teen years, I looked forward to my summer school breaks to be able to beg my parents to take me to the local community college beauty workshops. At the time, my parents could not afford to put me through any of the top makeup, hair or fashion schools to advance my skills, so community workshops sufficed. My parents are both from El Salvador. They migrated to the U.S in the 80’s and worked hard to take care of my brother and I, so money for education was limited. After I graduated high school, I went to one of the community colleges that I had attended previously for the beauty workshops and asked about their cosmetology program. The counselor told me not to pursue cosmetology, that hair and makeup should be my side hobby and that I should pursue a “REAL” career instead…and unfortunately, I did just that.

I enrolled the next semester for Child development and a couple of years later, I finished with a degree to work as an elementary school teacher. It took me a full year to realize that I was so unhappy and felt so lost and unfulfilled. The idea of fashion was heavy on my mind and because hair and makeup was looked at as a hobby, I thought I would start by going to a top school in Fashion so my parents wouldn’t be completely disappointed. I dropped all my child development work after a year and started working part-time in retail to afford Fashion Design School. A couple of months after, I enrolled into the Fashion Institute of Design and Merchandising in Downtown Los Angeles, one of the top schools in Fashion Design. Right after graduating, I landed a job for a Design company where I designed for brands like Forever 21, Guess, Lulu’s, etc. I always knew I wanted to design on my own one day, so I was working for the experience to then go out into the industry on my own. While working there, I saved money and decided to go to Ruby Makeup Academy on the weekends, where I then got certified to do makeup. I freelanced for a year on the weekends when it hit me that I had one more stop, and that was to attend cosmetology school.

I saved money and after six years of working for the fashion industry, I decided to once again to drop everything and attend Beyond 21st Century Beauty Academy in Santa Fe Springs. At the time, it seemed crazy to everyone on how I kept going to different career paths, but I always had a plan and my plan was to combine hair, makeup and fashion all together. I graduated from Cosmetology school a year and a half later being one of the top students in my class and placing 1st place in competitions. In my heart, I knew that I was exactly where I needed to be. I had worked so hard for so many years and sacrificed so much leisure time that people where starting to acknowledge my work. Just after three months of graduating cosmetology school and receiving my license, I was working at Shear Image Beauty Salon in the city of Brea as a Stylist and lading major Entertainment jobs as a makeup artist and hairstylist in Hollywood.

I can say that this was a crazy and bumpy roller coaster. I knew that during my ride my heart would raise and my hair would be wild, but in the end I would jump out of that ride and walk out just fine.

I am now a full-time freelance Fashion Designer, Makeup Artist and Hair Stylist. It took me almost a decade to complete my goals and I am proud of all my hard work. I don’t plan to drop anything more, but instead continue to add much more to my career. My career has just begun and I encourage everyone to do what they love and to be happy!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There were definitely many obstacles during my Journey. Dealing with family disappointment of what appeared as career indecision was extremely difficult throughout the years. It was also very difficult financially because of my instability. These difficult situations made me feel discouraged at times, but what I always found of importance was the sense of completion and therefore, I always kept going.

Every time I started a new path it was extremely challenging. I had no prior experience in fashion, makeup and hair so starting out in the industry was extremely scary. While attending schools for each profession, I was always the student that attended countless workshops, entered competitions, went to events and networked. I knew that if I received more knowledge beyond school training that it would really boost my confidence. I am an artist that LOVES to learn and in that process, I’ve met amazing mentors and artists that inspire me. Inspiration is what fuels me and makes me feel alive. It is important to be around people that make you feel alive.

I interned and assisted for many of these people that made me feel alive. They saw a different kind of drive in me, one fueled by a desire to learn. Just after three months of shadowing other artists, I was ready to fly on my own. I have now worked for television shows, key artist for music videos for some of the biggest artists, commercials, red carpet glamour, bridal, etc. Quick learning, hardworking, kindness and responsibility are key areas in success. I am so fortunate to practice great work ethic doing what I love. I am so blessed to not be filled regret and trusted my path. Regret is the worst state of mind, so I encourage everyone to find their own journey.

Alright – so let’s talk business. Tell us about Designer Marcela O. Artistry / Haus of Emotions – what should we know?
A passion of mine is also Bridal work. I’ve combined my fashion, hair and makeup skills and have created Haus of Emotions. The name Haus of Emotions came from entering a Team Competition for NAHA where we created wardrobe, custom hair and extraordinary makeup, At the end of our photoshoot, we reflected and we cried because we felt so accomplished ad filled with emotion. That feeling is something I will never forget. Haus of Emotions is forever tied to creation and is a bridal company that delivers on trend artistry to all brides and their party. What sets me apart as a company is my knowledge of trends in all categories. I can design dresses, color, cut and design hairstyles and deliver glamour makeup. My client’s satisfaction is the utmost important to me. I want them to feel like the best versions of themselves.

Creating for my clients is a collaborative effort of my clients and I. I listen to their wants and needs and perfect it to the best of my ability. The products used on my clients are of great quality and I’m always learning and receiving inspiration from top educational artists. As the company grows, I plan to go back to school to learn additional skills and apply them to the business. I want people to think of Haus of Emotions as a placed filled with love and acceptance of everyone.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My biggest mentor is Linda Sanderson. She took me under her wing and gave me an opportunity to be her assistant at her hair salon Shear Image in the city of Brea, California. I learned so much from her. She taught me so much about business and gave me the opportunity to compete in the North America Hairstyling Awards, the industry’s most prestigious professional beauty competition. I gained so much knowledge and it completely changed my view as an artist.

Linda is a Master Colorist and Educator for Keune Hair Cosmetics. I remember the first time I assisted her was for one of her classes and she asked me to mix hair color for her. She was being specific in how many grams of color she wanted mixed and I embarrassingly admitted that I had no idea what that meant. She grabbed the color bowls out of my hand and said “oh, don’t be a chicken” and did it herself. I laughed so hard because I immediately understood her sense of humor and she was totally right.

She has played a big role in my success because even though I was her assistant, whenever I felt guilty for missing work because I was taking on a huge job in entertainment, she always understood and told me how proud she was. She always said to have a clear understanding of what I wanted to do, to go for it and of course, to not be a chicken.

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