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Meet Manikandan Mathivanan and Konstantin Frolov of PressPlay

Today we’d like to introduce you to Manikandan Mathivanan and Konstantin Frolov.

Thanks for sharing your story with us Manikandan and Konstantin. So, let’s start at the beginning and we can move on from there.
I am a Director Of Photography, having worked in India and moved to states to establish myself as a well rounded filmmaker. My journey through the various films sets I have worked on led me to meet ‘KONSTANTIN FROLOV’, Co-Founder of PressPlay.

Konstantin Frolov, Cinematographer and producer from Russia, is a graduate of New York Film Academy. Since he moved to LA in 2014 he has participated in the various production and has worked with top artists like Teyena Taylor, Florian Picasso etc ….

Luckily I had the chance of Collaborating with him on various projects which lead to a great friendship and also a business venture ‘PressPlay’.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
If you hear of any successful creatives’ story, it is not always a smooth road. Same as for PressPlay. The biggest challenge was to put ourselves out there and securing the first 3 clients. Especially in a city like Los Angeles where competition for creatives is huge and you have to standout.

Being a team comprising of filmmakers without any business background, it was hard at the beginning to define our business model. We had to consult entrepreneur friends and learning from each meetings we get out.

When you start something from scratch it’s hard to not let go of things and give up. What kept us going forward is that we trusted each other and believed that we will get better with time. So we took every struggle as a way to learn new things and grow more.

PressPlay – what should we know? What do you guys do best? What sets you apart from the competition?
PressPlay is a media production startup where we produce contents for a social media platform. We collaborate with clients, agencies, media companies, startups, charities and anyone else who has a story to tell or an idea to sell.

PressPlay as a team comprises of Producers, Writers, Cinematographers and editors which makes our specialty the entire production process from Conceptualization to exhibition. PressPlay targets every business small or large scale that sees a need for social media content. We don’t restrict ourselves by focusing only on big clients.

As a company we are proud to have been able to work with big artists like Domingo Zapata, Tyler James Williams, Florian Picasso, Teyana Taylor and Shots Studios, one of the big youtube talent managements company in a very short period.

What moment in your career do you look back most fondly on?
One thing we are most proud of is our team. Without them, it wouldn’t have been possible. Everyday we achieve growth and success at PressPlay. We are happy to work with many creatives and keep creating content.

At PressPlay, work isn’t just about making a great television commercial, or producing a big budget music video. We are always wandering out of our comfort zones. We are a curious bunch. Ideas excite us. Possibilities excite us. The Future excites us.

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