Today we’d like to introduce you to Mahala Herron.
Mahala, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I began developing Hala Hemp after my time in Germany, summer of 2019, when my day-to-day consisted of reading, working out, writing and cleaning. The workouts were strenuous on my body, but what kept me going was a CBD skin salve which I had acquired from a friend. This product became my life-line. It aided me in relaxing my muscles before and after workouts, helping me sleep, and relieving my anxiety. I spent the entire summer conducting research on CBD, and when I returned to UCLA in the Fall, I began to make it myself.
I was experiencing major lows in my life. The energy which I was giving out was really negative, and in turn, I was receiving negative energy back. I lost many friends, hosted toxic relationships, and I was overall unhappy with myself. CBD was truly the light at the end of the tunnel for me because it prompted my self-care journey.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Since CBD is such a new industry, it’s been challenging to work with the legalities and technicalities around CBD products. In addition to this, CBD and cannabis is still largely stigmatized. As we know, anything with stigma lacks education and further resources to help those in the mix.
I created Hala Hemp because I was upset about the injustice done against Black and Brown people in the cannabis industry. How is it that so many black and brown people are currently imprisoned for minor cannabis possession and intent to sell, while our white counterparts are storming the industry? I saw headlines saying “Marijuana is the New Mom Craze” and that was my final straw. Hala Hemp addresses this injustice because I am inserting myself into a still vulnerable industry. CBD is in a grey area of legality, which makes now the greatest time to enter the market. Me (as a Black woman from California) in the cannabis sector, addresses the lack of visibility and the stigmatization of black and brown people regarding cannabis. My goal is to “Re-claim and destigmatize cannabis.”
Alright – so let’s talk business. Tell us about Hala Hemp – what should we know?
Since my brand’s inception, I have been able to provide healing for many people in California and New York. My mom has calf pain when she walks, and Hala Hemp CBD oil has allowed her to ease the pains and walk faster for longer. A friend of mine has acid reflux, and instead of taking big pharma pills, he takes a few drops of CBD oil, and the acid reflux is calmed. Personally, I have severe social anxiety which has caused major panic attacks and headaches. When I feel an onset of anxiety, I rub Hala Hemp CBD oil onto my temples, and I get a sudden ease. In my personal experience with my anxiety, a doctor prescribed me Lezopham, which gave me a feeling of numbness, and furthered my feeling of being trapped. Many other people are being prescribed big pharma pills, which causes addiction and keeps them caged in a cycle of “medicine” which is really addictive. CBD helps the Black community by bringing us back to what we know works: natural medicine. We all have heard that one OG we know say, “See weed is not a drug, it’s a plant. A magical plant” and it really is. Cannabis, but more specifically CBD has worked wonders in not only my life but those who love Hala Hemp.
We donate 5% of each sale to The Last Prisoner Project, a non-profit which works to get those with non-violent cannabis charges out of prison. What I personally like about the organization is that their fight is relentless and “holds no bars.” Some organizations censor themselves to keep the crowd comfortable, but The Last Prisoner Project really addresses the elephants in the room and does what’s right.
Is there a characteristic or quality that you feel is essential to success?
If I can make Hala Hemp a bomb philanthropic organization then I have succeeded. I want to be that wellness company that is out there with the homeless and disenfranchised, listening to their plight and helping in the ways I can. I want to be the company that is constantly giving away products and educating people on the benefits of cannabis and hemp. So I would say that selflessness is the most important quality and characteristic to success.
- 100 MG CBD Bath Bombs – $17
- 500 MG Cucumber Body Lotion – $45
- Hala Hemp Me Box Limited Bundle Deal – $148
- Website: www.halahemp.com
- Email: email@example.com
- Instagram: @HalaHemp – https://instagram.com/halahemp
- Facebook: https://www.facebook.com/HalaHemp
Product photo: Darrin Baldridge
Art by Jamie Gonzalez