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Meet Madeline Romo of Savor the Flavor in Sierra Madre

Today we’d like to introduce you to Madeline Romo.

Madeline, can you briefly walk us through your story – how you started and how you got to where you are today.
Established in 1998, Savor the Flavor has been focusing on the International Fancy Food Show award winners. We decided on this venture because of our love for food and entertaining friends and family. We refer to ourselves as the Gourmet Gals! We try everything before bringing it into the shop. If it doesn’t WOW us, then it doesn’t get put on our shelves.

We travel all over to find all these specialty foods and gifts. We go to Las Vegas, New York, Atlanta, Chicago, San Francisco, Philadelphia (just to name a few) and attend all these international gift and food shows and bring back the best-of-the-best and the award winners… Our goal has been to find the best tasting specialty foods as well as gourmet gifts, home decor and personal luxuries and offer them to any and all who share our passion.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being that we’ve been in business for 19 years, we’ve come across some rough patches but we made it through and we always come out stronger. There have been times when the economy has left the shop pretty quiet and we needed to find a way to get out name out there and remind people to keep shopping and supporting their small towns. That’s when we incorporated our loyalty program and we also reinvested a lot of time and energy into social media and branding. Every tough patch gives us a chance to build up our business and find new ways to improve.

So, as you know, we’re impressed with Savor the Flavor – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are a family owned and operated business and we take pride in that. We also focus on customer service and our goal every day is to make every customer who walks through our door leave happier than when they walked in. We take pride in all of our products and we gift wrap all our items so it’s a one-stop shop.

So, what’s next? Any big plans?
I’m looking to try and get better with branding my business and getting a bigger and better online presence.

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