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Meet Madelana Escudero of It’s Called Balance in Venice

Today we’d like to introduce you to Madelana Escudero.

Madelana, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
The truth of it is that I love food. I grew up in a big Italian house where food was (and still is) life. We live to eat, not the other way around.

I’ve also always been an athlete. When I was younger, that meant sports 12 months a year WITH practices, games and championships. Today, that means strong gym sessions and the occasional race (most recently the 2018 NYC marathon).

I use working out as a way to stay healthy both mentally and physically and help to balance out the burgers, beers, and breads that I’m frequently indulging in. I love unhealthy foods just as much as the healthy foods, and I’ll never stop eating both because it’s called balance, after all.

Has it been a smooth road?
There just aren’t enough hours in the day. I work a full-time job at a media agency, and therefore that doesn’t leave much time for cooking or the gym. But those two things are super important to me (and what I genuinely LOVE), so I try to make time for them everyday.

That said, juggling work, relationships, family, fun, your health and all of life’s responsibilities isn’t easy, and something always has to give — so I have the rule of three. You can’t possibly have a great workout routine, cook all your meals, excel at work, attend every family gathering, keep a clean living space, make time for each of your best friends, keep your partner happy and have time to indulge in activities you love.

So everyday I decide to pick three. Monday could be: Laundry, a few extra hours at work and dinner with my boyfriend while Tuesday could be a long gym session, a home-cooked meal and an extra hour of reading for pleasure at night. You can’t (and shouldn’t want to) do it all – so don’t try.

So let’s switch gears a bit and go into the It’s Called Balance story. Tell us more about the business.
Like I said, I work for a digital media agency which has kept my interest in the social and digital space.

I’m truly passionate about food, cooking and keeping a healthy-ish lifestyle, so I collaborate with brands to help get the word out about products I believe in. Paid opportunities are few and far between and my day to day is responding to my community on Instagram with recipe inspiration, tips on intermittent fasting and balancing a healthy lifestyle.

I don’t believe in the glamour of Instagram. I have a small, niche community who are all looking to enjoy what they eat and feel good each day. Wellness can mean so many things to so many people. For me, it’s a long run, three very large slices of pizza and an early bedtime.

How do you think the industry will change over the next decade?
I can’t predict the future. But I’ll definitely be there to taste-test whatever it is.

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Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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