To Top

Meet Machel Elizabeth Morgan of Goal Graphics in Mid-Wilshire

Today we’d like to introduce you to Machel Elizabeth Morgan.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
For 17 years, I was a successful licensed real estate broker. I could foresee in 2007 that eventually the market would crash because the banks made it way too easy for everyone to get their dream home. I decided to leave the industry because I felt like I was contributing to the economic downfall of the economy. Since I had made quite a bit of money, I felt it was time to invest it in myself.

When I was in high school, I have always had a passion for Art and was accepted into top notch art schools. My parents did not think Art was a practical profession and steered me into the more traditional route of obtaining a Bachelor of Science degree. I chose a major of Marketing because I felt it was universal to all businesses.

So in 2008, as a single mom of 4 children, I followed my dream and I went back to school to learn how to Art into the computer. I worked part-time as an instructor for the largest art studios in the world – Mission Renaissance and was able to spend more time with my kids. After my savings started to dwindle, I started my company Goal Graphics.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, it has not been a smooth road because I was a single mom with 4 kids in elementary school. When I graduated from college we did our term papers on a typewriter so making the transition was not easy.

Please tell us about Goal Graphics.
We help companies enhance their online presence by creating memes, sharing articles and providing valuable tips and useful information. What sets us apart is that we build relationships by engaging our audiences. We do not just post about ourselves but we so interest in what others are doing on social media.

I am proud that I have gained financial independence with Goal Graphics and able to employ my children and show them the benefits of entrepreneurship.

Do you look back particularly fondly on any memories from childhood?
Playing real life games like owning a grocery store, playing house, playing church, etc…

Contact Info:

  • Address: 5670 Wilshire Blvd.,
    Studio # 1800
  • Website: Goal Graphics
  • Phone: 8444464625
  • Email:
  • Instagram: goalgraphics143
  • Facebook: goalgraphics
  • Twitter: machelizabeth
  • Yelp: goalgraphics
  • Other:

Image Credit:
Lee Anne Graves

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in